Top Tech Startups in London, United Kingdom in 2026

Reformly is a fast-growing DTC home Pilates brand operating across e-commerce and mobile. In our first 10 months, we generated over $4M in sales and built an app with 3,000+ active subscriptions. Our core audience is middle-aged women who want to feel stronger, healthier, and more confident, but often struggle with consistency. We help solve that by combining a physical Pilates board sold internationally with a mobile app that offers workouts, structure, and community. We are building more than a product. We are building a brand and ecosystem that helps women create a fitness routine they can actually stick to. Our mission is to help women become the best version of themselves. Our team is young, ambitious, and moves fast. We are not looking for people who want to coast, play it safe, or settle for “good enough.” We want people who care deeply about doing great work, want to achieve greatness in their career, and genuinely believe in what we are building. At Reformly, there is a lot of room for growth, ownership, and speed. We value initiative, decisiveness, and learning through action. We would rather make the wrong decision with conviction, learn fast, and improve, than make the right decision too slowly and without courage. If you want real responsibility, a steep learning curve, and the chance to help build something meaningful at speed, you’ll feel at home here.