Marketing Lead

We are hiring our first marketer. Not a channel specialist handed a menu of nine things, but one person who owns the story and how it gets distributed.

You will fit here if you write well and fast, you have opinions about B2B go-to-market that you can back with evidence, you would rather measure pipeline than impressions, and you are as comfortable in a room with buyers as you are in a doc.

What we offer: work alongside the founding team with a direct line to growth, real ownership of a function from its first day, a competitive salary with performance-based incentives, a supportive and energetic team, and room to grow as the company scales.

Where most of your time goes
AEO - answer engines, not just search
More of our buyers now start in ChatGPT, Claude, Perplexity and AI Overviews than in a search box. You will own how Recepto shows up there: reviews on G2 from the customers we already have, comparison pages that are fair and current, a genuine presence on Reddit and in operator communities, and a scoreboard of how often we are cited for the questions our buyers actually ask.

Events & communities - dinners, not booths
We do not buy booths. We host twelve-person roundtables around the events our buyers already attend, and we show up - properly, not as a logo - in the communities they already belong to. The way we got in front of the room at IndoSales is the model: be useful where the conversation is already happening, and let the relationships do the rest.

What you'll do

• Run founder-led LinkedIn: ghostwrite and publish for our founders three times a week, because personal voices reach buyers and company pages no longer do.
• Own answer-engine optimisation (AEO): get our customers reviewing us on G2, keep our comparison pages fair and current, show up in Reddit and operator communities, and track how often answer engines cite us.
• Retire the "what is buyer intent" blog. Write opinion, comparisons and original data - the content that gets cited, not the content AI summaries have already absorbed.
• Publish our own signal data: a quarterly report on which buying signals actually preceded a purchase, drawn from the plays we run across entire markets.
• Launch a free signal check - enter a domain, see the recent buying signals on your top accounts - and make it our best top-of-funnel asset.
• Build partnerships where buyers already are: marketplace listings on the CRMs our customers use, and a handful of RevOps and outbound agencies who bring us into their client base.
• Events and communities: dinners, not booths. Host small roundtables around the events our buyers attend, and be a genuinely useful voice in the communities they already belong to.
• If we start a podcast, run it for what it is at our stage - a reason to put forty of our buyers on a call with a founder - and measure it in relationships, not downloads.
• Carry one story everywhere - send less, send better - and turn our customers' results into case studies with real numbers.

What we look for

• Ideally 1-5 years in B2B marketing, at a SaaS startup selling to sales, RevOps or GTM teams.
• You write well and quickly, including in someone else's voice. Send us something you wrote, and something you ghostwrote.
• A working understanding of how answer engines choose their sources - or the curiosity to have one within your first month.
• You measure pipeline and citations, not impressions.
• Comfortable in a room with buyers: hosting, moderating and following up.
• Resourceful with a small budget. You have got results without a paid-media line to lean on.
• Opinions about the world around you, backed by logic.
• Comfortable working in ambiguity. Compensation is flexible.