Associate Director – AI Franchise Development (Global GTM Leadership)

Associate Director – AI Franchise Development (Global GTM Leadership)
Location

India | Kuwait | Oman | Bahrain

Employment Type

Full-Time | Leadership Role | Immediate Joining Preferred

Experience Required

Minimum 7+ Years of Proven Business Development, Franchise Expansion or Strategic GTM Experience

In addition to the fixed compensation, the selected candidate will be eligible for attractive performance incentives, international exposure, leadership benefits, and accelerated career growth.

This Is Not a Conventional Leadership Position.

This opportunity is designed for professionals who enjoy building businesses—not simply managing existing operations.

If your career has primarily revolved around maintaining established accounts, following predefined processes, or operating within highly structured environments, this position may not align with your strengths.

However, if you have consistently created business opportunities from scratch, entered new markets, built strategic partnerships, closed high-value commercial deals, and generated measurable revenue under challenging conditions, we would like to speak with you.

About Friss India

Friss India is building one of the most ambitious AI-powered business ecosystems focused on franchise expansion, digital commerce, SaaS, AI-driven business enablement, and next-generation entrepreneurship.

Our flagship platform, PSK AI HUB, is designed to transform how entrepreneurs, investors, and businesses establish, manage, and scale their commercial operations through technology.

We are not looking to become another software company.

We are building an AI-powered business ecosystem with long-term global ambitions.

To achieve this vision, we believe exceptional businesses are built by exceptional people.

Why This Position Exists

Our expansion plans across India and the GCC require experienced commercial leaders who can create markets where none currently exist.

This role has been created to drive the expansion of our PSK AI HUB Super Franchise and Master Franchise network across multiple countries.

There is no ready-made business waiting for you.

You will build it.

There is no existing territory assigned to you.

You will create it.

There is no predefined customer pipeline.

You will develop it.

If this level of ownership excites you, you are likely the kind of leader we are looking for.

We Intentionally Build Lean Leadership Teams.

Friss believes that outstanding organisations are built by exceptional people—not by large teams.

We intentionally maintain a lean leadership structure where every individual has meaningful ownership, direct decision-making authority, and measurable commercial responsibility.

Every leadership hire directly influences company growth.

We do not believe in unnecessary hierarchy, excessive meetings, or multiple layers of management.

We believe in speed, accountability, and execution.

This Role Requires a Founder’s Mindset.

Success in this position requires thinking beyond a traditional job description.

You will be expected to identify opportunities independently, solve business challenges creatively, make commercially sound decisions, and take ownership without waiting for instructions.

Our leadership team values professionals who consistently find solutions rather than create additional complexity.

The ability to deliver exceptional results with limited resources is considered one of the strongest indicators of leadership capability.

Revenue Generation Is the Primary Objective.

Every strategic initiative should ultimately contribute to sustainable revenue growth.

From your very first day, your focus should be on building relationships, creating commercial opportunities, developing strategic partnerships, and converting business opportunities into measurable revenue.

Business impact will always carry greater value than internal activity reports.

We Are Looking for Proven Business Builders.

The ideal candidate has demonstrated the ability to build businesses from the ground up rather than simply inherit existing accounts.

Candidates with established relationships among investors, entrepreneurs, franchise partners, family offices, enterprise clients, or business owners across India or the GCC will receive strong preference.

If you already possess a high-quality professional network capable of generating immediate business opportunities, this role offers an exceptional platform to leverage that experience.

Key Responsibilities

You will lead the complete Go-To-Market (GTM) strategy for PSK AI HUB across assigned territories.

Your responsibilities will include identifying new markets, establishing strategic partnerships, acquiring Super Franchise and Master Franchise partners, negotiating commercial agreements, building long-term revenue pipelines, and ensuring sustainable business growth.

You will work closely with the CEO on market expansion strategies while independently driving execution across your assigned geography.

This is a highly entrepreneurial role where commercial thinking, execution speed, and decision-making ability will directly influence business outcomes.

What Success Looks Like

Success in this role will not be measured by the number of meetings attended or presentations delivered.

Your performance will be evaluated through measurable business outcomes, including:

• Revenue Generated

• Strategic Partnerships Established

• Super Franchise & Master Franchise Closures

• Market Expansion Achieved

• Quality of GTM Execution

• Long-Term Commercial Value Created

The Leadership Qualities We Value

We appreciate professionals who demonstrate humility despite success.

We value honesty over perfection.

We respect transparency over politics.

We reward accountability over excuses.

We encourage creative thinking, commercial intelligence, disciplined execution, and ethical decision-making.

Our culture is built around ownership, collaboration, and long-term value creation.

Preferred Candidate Profile

Candidates from premier institutions such as IIMs, IITs, ISB, XLRI, FMS Delhi, MDI Gurgaon, SPJIMR, Symbiosis International, NMIMS, or leading international universities will receive priority consideration.

However, we firmly believe that an exceptional track record, proven execution capability, and measurable business achievements will always outweigh academic pedigree.

Immediate Joiners Preferred

Due to the strategic nature of this expansion, candidates who can join immediately or within a notice period of 30 days will receive strong preference.

Selection Process

Our hiring process is designed to evaluate capability rather than interview performance.

Round 1 – Online Assessment

Candidates will complete an online MCQ-based assessment.

A minimum score of 70% is mandatory to qualify for the next stage.

Round 2 – 30 / 60 / 90-Day Business Execution Plan

Shortlisted candidates will prepare a detailed execution strategy covering:

Market Entry Plan
GTM Strategy
Revenue Projection
Customer Acquisition Approach
Franchise Expansion Roadmap
Business Development Priorities

We strongly encourage realistic, data-driven projections.

Practical execution plans supported by market understanding will always be valued more than exaggerated forecasts.

Final Round – CEO Discussion

The final discussion will focus on your commercial thinking, leadership maturity, execution capability, strategic vision, and ability to build a scalable business.

This is a business discussion—not a conventional interview.

Documents Required

Please submit the following documents along with your application:

Updated Resume
Personalized Cover Letter
Passport Size Photograph
Full-Length Professional Photograph

Applications with incomplete documentation will not be considered.

Before You Apply

Please apply only if you genuinely enjoy building businesses, creating new markets, solving complex commercial challenges, and taking complete ownership of outcomes.

This role offers significant autonomy, leadership visibility, and the opportunity to build something meaningful across India and the GCC.

If you are confident in your ability to create opportunities, generate sustainable revenue, and contribute to building a category-defining AI business, we look forward to reviewing your application.

A Letter from the Founder & CEO

Dear Future Business Builder,

Thank you for taking the time to read this Job Description.

If you've reached this point, you've already done something many candidates don't—you've invested time in understanding the opportunity before applying. That matters to us.

Let me be transparent about who we are and what we're building.

Friss India is not trying to become another company selling software or franchises.

We are building an AI-powered business ecosystem that we believe can redefine how entrepreneurs, businesses, and investors build and scale commercial ventures across India and the GCC. This vision is ambitious, and it will not be achieved by average thinking or routine execution.

We are intentionally building a lean leadership team because we believe exceptional companies are built by exceptional people—not by large headcounts. Every leader who joins Friss carries meaningful responsibility and has the opportunity to influence the future direction of the business.

This role is challenging by design.

There will be uncertainty.

There will be obstacles.

There will be situations where no playbook exists.

In those moments, we don't expect perfection—we expect leadership.

Leadership means taking ownership when outcomes are uncertain.

Leadership means finding solutions when resources are limited.

Leadership means making difficult decisions with integrity and transparency.

Most importantly, leadership means creating business opportunities where others see barriers.

At Friss, we value people who remain humble regardless of their achievements. We respect professionals who communicate honestly, accept accountability, and treat colleagues, customers, and partners with professionalism.

Revenue is important because sustainable businesses create long-term value for employees, customers, franchise partners, and investors alike. However, we never expect revenue at the cost of ethics or trust. We believe long-term relationships are built through credibility, consistency, and honest execution.

Our recruitment process reflects the way we build our business. It is straightforward, transparent, and based on merit. We are less interested in impressive titles and more interested in your ability to think commercially, execute effectively, and create measurable impact.

Whether you graduated from an IIT, an IIM, a leading international university, or built your expertise through real-world experience, what ultimately matters is your ability to deliver meaningful business outcomes.

If selected, you won't simply join a company—you'll become part of a leadership team responsible for building something from the ground up.

That responsibility isn't for everyone.

But if you are someone who enjoys solving complex business challenges, creating opportunities, building lasting relationships, and taking ownership of ambitious goals, this could be one of the most rewarding chapters of your career.

Thank you again for considering Friss India.

I genuinely look forward to meeting professionals who are excited not only by career growth, but by the opportunity to build something meaningful that creates lasting value.

I wish you the very best throughout the selection process.

Warm Regards,

Quayyum Shaikh
Global CEO & CTO - AI-Powered ED-Tech Fintech & Saas Infrastructure
Friss India Trade LLP

"Great companies are not built by people who wait for opportunities. They are built by people who create them."