BD and Relationships Specialist

Ours is a high-performance startup committed to be a Transformation Partner for MSME manufacturers of consumer goods, enabling them to overcome decision fatigue and thrive sustainably in the Indian business environment. The role of Business Development and Relationships Specialist is critical to drive growth by building trust, converting leads into deals, reaching case studies and nurturing long-term relationships.

You shall be accountable for end-to-end sales cycle of Transformation solutions, including but not limited to:

• Owning market relationships from qualified lead → proposal → signed deals → case studies → referrals.
• Updating databases and initiating contact with MSMEs (via calls, WhatsApp, events, and email).
• Conducting prospect interviews and mystery shopping audits, capturing structured notes on objections, needs, urgency, and budget.
• Qualifying leads based on case study potential from one/more offerings (problem-awareness, solution pull, digital adoption, decision-maker involvement).
• Building business case by measuring impact potential, tailoring pitches to local business culture and language, and maintaining consistent follow-up cadence.
• Negotiating pricing, contract terms, and ensuring oversight of delivery teams for local case studies and client referrals.
• Building and maintaining partnerships with local experts and events to strengthen visibility and credibility.

Above a fixed component this role offers uncapped incentives with progressively incremental commissions beyond 100%, 115%, 130% and 150% of target and for case study referrals, paid quarterly.

Our Transformation solutions involve custom design & implementation of one/ more of these offerings (including, but not limited):

1. Market Research, Size and Segmentation: Identifying consumer market trends, drivers & estimates and developing detailed buyer personas
2. Strategic Diversification: Exploring high-potential categories and adapting business models for improved market access
3. Pricing Strategy: Systematically determining the prices, discounts, promotions for products, product bundles factoring value proposition to customer segments.
4. Brand SOPs: Clear awareness-to-advocacy Brand Experience design and documentation for target customer segments
5. Customer Journey and Store Setup: SOP-driven real world channel setups for seamless discovery and category navigation
6. Digital Asset Enhancement: Upgrading visuals, content, and implementing influencer-led campaigns
7. Sales Training: Equipping staff with consultative selling techniques and upselling strategies
8. Organization Design and Team Building: Strategies to address lack of growth-ready structures and to attract, retain, and incentivize employees
9. Operations Efficiency: Identifying wastages, optimizing costs, and deriving value-added byproducts
10. Organizational Restructuring: Changes to leadership, departments, roles, and workflows to cut costs, improve efficiency and adapt to new market demands.
11. Unified Performance Dashboards: Integrating CRM, ERP, HRMS to track KPIs and give timely insights for team mamnagement
12. Channel Economics and Financial Structuring: SKU- and channel-specific cost, pricing, and ROI structures
13. Working Capital Finance: Remodeled input/ output volumes, dynamic pricing, and contingency management
14. Growth Investment Planning: Developing compelling cases for external investors and partners
15. Project Development Strategy: Identify Best Asset-use/ Project Scope with catchment analysis, planning insights, market demand/ supply performance trends & projections for business goals