Sr. Business Development Representative

Location: Gurgaon (5.5 Days a week)
Experience: 2+ years | Lead Gen / Growth / Biz Dev / B2B SaaS
Type: Full-time

About EquityList -
EquityList is a full-stack equity management platform for global businesses. We work with 550+ customers such as Bajaj Auto (NSE), Tata Consumer Products (NSE), Blackbuck (NSE), Tabby.ai, Livspace, Shiprocket, Tacobell India, Slice, Rapido, Zerodha Fund House, and many more to manage equity for 40,000+ stakeholders and manage $4Bn+ of equity grant value.
Backed by AngelList India, Hustle Fund, Republic, Unpopular Ventures, and others, we're building the definitive infrastructure of equity compensation.
We are a lean, sharp, high-context team that ships fast and executes deeply. Join us and help shape the next decade of private market infrastructure.

About the Role -
As a Sr. BDR, you will operate at the intersection of business development, data analysis, and growth operations. This role goes beyond traditional BD — you will design and execute scalable outbound engines, build data-backed experiments, optimize funnels, and drive high-quality top-of-funnel conversations.
If you enjoy working with data, running experiments, refining ICPs, creating multi-step outreach journeys, and building repeatable demand-generation systems — you’ll thrive here.
This is a high-ownership, high-context role with direct visibility into revenue and leadership.

What You’ll Do -

1. Lead Generation & ICP Work -
2. Define, refine and expand our Ideal Customer Profiles (ICPs) using data and market signals.
3. Build high-quality target lists using tools like Apollo, LinkedIn, Clearbit, and internal datasets.

4. Run deep research on companies & decision-makers to personalize outreach.

5. Outbound Growth & Campaigns

6. Plan and execute multi-channel outreach campaigns — Email, LinkedIn, Calls, Twitter, communities.

7. Write high-conversion cold emails backed by research, insights, and user motivations.

8. Create scalable playbooks for outbound, including templates, cadences, and workflows.

9. Growth Experiments & Funnel Optimization

10. Identify drop-offs in the outbound → meeting → pipeline → revenue funnels.

11. Run A/B tests across messaging, ICP segments, channels, and call scripts.

12. Build dashboards to track conversion metrics, reply rates, meeting rates, and efficiency.

13. Sales Support & Revenue Ops

14. Join demos, take notes, and ensure clean handoff between top-of-funnel and closers.

15. Maintain tight CRM hygiene and track experiments/document learnings.

16. Work with product, success, and marketing to surface insights from customer conversations.

17. Demand Generation Projects

18. Build small-scale growth experiments (micro-landing pages, forms, workflows, sequences).

19. Identify opportunities to automate repetitive tasks through Zapier, spreadsheets, HubSpot workflows.

20. Support partnerships, ecosystem plays, community-led growth, and referral loops.

What We Want -

• 2+ years of experience in lead generation, demand generation, growth operations, or business development.
• Strong analytical mindset — you think in funnels, data, experiments, and conversion metrics.
• Hands-on experience with tools like HubSpot, Apollo, LinkedIn Sales Navigator, Google Sheets, Notion, Zapier.
• Strong communication skills — clear writing, structured thinking, crisp articulation.
• Ability to run deep research and craft highly personalized outreach.
• Comfortable working in a fast-paced, zero-hand-holding startup environment.
• Passion for B2B SaaS, GTM, and building scalable systems. Bonus:
• Experience in non-paid demand generation (outbound, partnerships, community).
• Experience building dashboards, running A/B tests, or managing outreach workflows.

Why Work With Us ?
…because “At EquityList, you don't just join a team; you help build the infrastructure of innovation.”
We move fast. We solve hard problems. We build with obsession — for our customers and each other. Here, autonomy is real and equity isn’t just a benefit — it’s belief in your leverage.

Build with obsession. Own with conviction. Grow with velocity.

Perks and Benefits at EL :

• Skin-in-the game – Own a real piece of what you help build with equity grant
• Consolidated Health Insurance – For you and your dependents
• Company-Provided MacBooks – Great tools, always
• Relocation Assistance – Support to help you settle smoothly in your new city

If you're an A-player who ships fast, thinks sharp, and scopes for more — let’s chat.
Send your application at [email protected]

Come for the mission. Stay for the impact. Grow with the company you helped build.