Account Based Marketing Manager

We believe in the power of hiring. Because the potential for people to do something outstanding has everything to do with being in the right role, on the right team, at the right time. That’s where Greenhouse comes in – from recruiting to on-boarding, we make software to help every company be great at hiring.

Greenhouse is looking for an Account Based Marketing Manager who has experience building out ABM strategies and tactics from the ground up to join our team!

Reporting to our Senior Manager of Growth Marketing, you’ll play a pivotal role in shaping the success of our ABM strategy at Greenhouse, leading and executing on ABM strategies targeting prospect and customer accounts. You’ll be responsible for strategic planning, implementation, and evaluation of ABM campaigns. You’ll also coordinate and work closely with sales and other marketing teams to ensure alignment, create personalized marketing strategies for target accounts, and monitor and measure the effectiveness of our ABM initiatives.

Who will love this job

• An organization aficionado – plans and processes are what make you tick. You love spreadsheets, checklists, and mapping out strategies.
• A data devotee – you're mildly obsessed with the stories that can be told with data, and you love to spread the word. You are passionate about gathering and analyzing data to make informed decisions, and use it as fuel for optimizing marketing campaigns.
• A doer – you have a bias for action and getting things done, and you excel in leading projects while working autonomously and efficiently in a dynamic environment.
• A lover of learning – you’re intellectually curious, continuously looking to expand your knowledge and skill set by learning new things.
• A thoughtful and collaborative communicator - you love working with others and forging strong cross-functional partnerships to achieve the best outcomes and are able to effectively communicate ideas and plans.

What you’ll do

• Lead and execute sophisticated ABM strategies targeting accounts in NAMER and EMEA - focused on 1:many, 1:few, and 1:1 efforts
• Serve as a subject matter expert in ABM, continuously identifying opportunities for improving processes, tools, and collaboration across teams
• Partner closely with various marketing teams and paid media to ensure alignment of marketing efforts with business and revenue goals; as well as drive and optimize the digital strategy for ABM (display ads, paid social, content syndication, etc.)
• Analyze account-specific insights and global trends to craft relevant and impactful marketing messages for target audiences
• Support event execution (primarily with audience development and targeting) for 1:few events aligned to ABM campaigns
• Help to establish ABM goals and find ways to measure progress effectively via our tech stack and reporting platforms (Salesforce, Marketo, 6sense, Tableau, etc.)
• Consistently track and report out on ABM performance, including KPIs like pipeline generated, revenue influenced, reach and engagement metrics - to help optimize future strategies and increase ROI
• Work to maximize our ABM use cases within 6sense and Dunn & Bradstreet, including building and owning our segments to help fuel campaigns across marketing

You should have

• 2+ years experience building and managing multi-channel ABM campaigns in the B2B SaaS space, ideally driving the implementation or being a key player in developing ABM strategy and tactics for the first time
• Excellent communication and collaboration skills
• Exceptional project management skills; ability to plan, organize, and manage resources effectively to bring about successful completion of specific campaign goals and objectives
• Strong strategic thinking and analytical skills with an ability to effectively interpret data to help inform decisions
• Experience with the following tech, including ABM platforms: Salesforce, 6sense, and Dunn & Bradstreet would be a huge plus
• Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply

Applicants must be currently authorized to work in the United States on a full-time basis.

If you are based in California, we encourage you to read this important information for California residents linked here.

The national pay range for this role is *$84,200.00 - $126,300.00** Individual compensation will be commensurate with the candidate's experience and qualifications. Certain roles may be eligible for additional compensation, including stock option awards, bonuses, and merit increases. Additionally, certain roles have the opportunity to receive sales commissions that are based on the terms of the sales commission plan applicable to the role.*

The anticipated closing date for this role is Thursday, November 21, 2024.

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Who we are

At Greenhouse, we celebrate having a diverse group of hardworking employees and it hasn’t gone unnoticed. We’ve won numerous awards including Inc. Magazine Best Workplace (2018-2022), Glassdoor #1 Best Place to Work, Forbes Cloud 100, Deloitte Technology Fast 500, Inc. 5000, Crain’s Best Places to Work NYC, Fortune’s Great Place to Work (2019 - 2022), and Mogul’s Top 100 Workplaces for Diverse Representation (2022). We pride ourselves on fostering a collaborative culture throughout every step of a Greenhouse employee's journey. From day one of our interview process to executive "Ask Me Anything" sessions, we consistently cultivate an inclusive environment.

Greenhouse provides a variety of benefits to employees, including medical, dental, and vision insurance, basic life insurance, mental health resources, financial wellness benefits, and a fully paid parental leave program. For US-based employees, we offer short-term and long-term disability coverage, a 401(k) plan and company match. U.S. based employees also receive, per calendar year, up to 13 scheduled paid holidays and up to 80 hours of paid sick leave. Non-exempt employees accrue up to 20-25 days of paid vacation time, depending on tenure, and exempt employees have unlimited paid time off (PTO). For Ireland-based employees, we offer 25 days' vacation and an employer matching pension program.

Our success in making companies great at hiring depends on our ability to create a diverse, equitable and inclusive environment. To that end, we’re committed to attracting, developing, retaining and promoting a diverse workforce, and infusing DE&I throughout all of our internal practices. By ensuring that every Greenie is able to bring a diversity of talents to our work, we’re increasingly capable of living out our mission and providing real insight from our products to support our customers. We encourage people from underrepresented backgrounds and all walks of life to apply. Come grow with us at Greenhouse, where we’re building a team to face the world’s increasingly complex and diverse hiring needs.

Want to learn more about our interviewing process? Check out our interviewing at Greenhouse page

**We are a distributed company and do our best work where it works best for us - as individuals and as teams. Our regional headquarters are based in New York (North America) and Dublin (Europe), but our employees are distributed across the US, Canada, and Ireland.**

Our Talent Acquisition (TA) team at Greenhouse has recently been notified of a phishing scam targeting candidates applying for our open roles. Scammers have been posing as hiring managers and recruiters in an effort to access candidates’ personal and financial information. Please note that any communication from our hiring teams at Greenhouse regarding a job opportunity will only be made by a Greenhouse employee with an *@greenhouse.io** email address. We would never ask you as part of our interview process to provide personal or financial information, including but not limited to your social security number, online account passwords, credit card numbers, passport information and other related banking information. If you believe you’ve been a victim of a phishing attack, please mark the communication as “spam” and alert us right away at [email protected].*