Senior Benefits Communication Specialist - Hybrid

About Care.com

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.

Position Overview:

The Care for Business Marketing team is in search of a Senior Benefits Communication Specialist who will be responsible for providing guidance, strategy, and support to new and existing customers in order to drive the successful implementation and retention of caregiving benefit programs. Tasked with driving awareness, enrollment, and utilization for assigned employer groups, the ideal candidate will possess strong executive presence, exceptional communication skills, and a customer-centric, innovative marketing mindset.

What You’ll Do:

• Partner closely with assigned Sales and Account Management teams to drive growth and engagement with Care for Business (CfB) benefits while developing and implementing communication best practices
• Serve as the marketing team’s member enrollment expert, leading account-based marketing strategies for assigned accounts to support new benefit launches, year-round utilization, open enrollment, seasonal efforts, and more
• Collaborate with the CfB marketing team to aid in the development of marketing and communication plans
• Partner with sales and sales enablement teams on pre-sale efforts related to the development of benefit launch and ongoing communication plans
• Build and maintain relationships with assigned customers and internal stakeholders
• Actively participate in implementation kick-offs to ensure communication strategies are clear and agreed upon
• Deeply understand the unique needs of the customers and customize pre-sale materials, along with post-sale marketing and communications plans
• Collaborate with marketing and AM leadership to establish quarterly KPIs aligned to business and product priorities, ensure team efforts are aligned to KPIs and that progress is being made
• Maintain a thorough knowledge of all Care for Business products, solutions, and strategies
• Assist in co-branding marketing/communication assets for customers as needed
• Build and own account-based marketing reporting to measure success and communicate performance on a regular basis to internal stakeholders (including senior leadership)
• Support Account Custodians with customer reports as needed, including creating and participating in quarterly business reviews

Who You Are:

• 3-5 years of relevant marketing experience, preferably with a focus on multi-channel B2B2C marketing
• Employee benefits experience is strongly preferred
• Proven track record of using data, analytics, and insights to guide strategy and develop engaging marketing programs
• Ability to create innovative marketing programs that deliver measurable value throughout the marketing funnel
• Excellent presentation and communication skills
• Proven ability to build strong relationships and influence
• Strong attention to detail and organization
• Experience working cross-functionally with account management, customer success, creative, product, and/or sales teams
• Critical thinker with strong project management skills
• Organized with an ability to prioritize and juggle multiple projects at once
• Experience with Google applications (Drive, Docs, Sheets, Slides)
• Plus, but not required:
  • Experience with Jira, Asana, Canva, Highspot, Tableau, Iterable, Salesforce, Salesforce Marketing Cloud

For a list of our Perks + Benefits, click here!

Care.com supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer, Care.com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds. Care.com is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation, please reach out to [email protected].

Company Overview:

Available in 21 countries, Care.com is one of the largest providers of online services for finding family care and care jobs, spanning in-home and in-center care solutions. Since 2007, families have relied on Care.com for an array of care for children, seniors, pets, and the home. Designed to meet the evolving needs of today’s families and caregivers, the Company also offers customized corporate benefits packages to support working families, household tax and payroll services, and innovations for caregivers to find and book jobs. Care.com is an IAC company (NASDAQ: IAC).

*Salary Range: $88,000-$110,000 *

The base salary range above represents the anticipated low and high end of the national salary range for this position. *Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.* The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).