Field Marketing Specialist

You’ll have an opportunity to:

• Develop a deep understanding of the Roofr brand, value proposition, and target audience in order to execute an event strategy that acquires and delights prospective and existing customers, partners, and investors.
• Initiate and project manage event projects end to end and on time. Ensure that event projects are clearly identified with task lists, deadlines, and resources needed. You’ll find ways to measure the impact of, optimize, and iterate on these acquisition and affinity focused campaigns.
• Identify new opportunities for event sponsorship and manage the sponsorship cycle, including negotiating budgets, identifying speakers, signing contracts, executing on deliverables, creating conversion funnels, and reporting on results.
• Manage in-person field events and future virtual events from start to finish, including timelines, vendor management, speaker management, shipments, collateral (print and digital), signages, giveaways, catering, AV requirements, travel, payment, technical setup and teardown, etc.
• Nurture positive speaker and partner experiences by building trusting, long term relationships, ultimately supporting to convert them into long term marketing partners.
• Work closely with the field marketing team to plan and execute pre, during, and post event activities, nurture, and conversion programs.
• Work with the wider Roofr team to get help, support, and resources for areas we need pertaining to events, this could include brand, revenue, product, support teams.
• Work with the creative team to create high quality, consistent branding for all events.
• Responsible for ordering and tracking event and partner inventory including collateral, giveaways, etc
• Carry out all post-campaign administration, budget reconciliation, KPI tracking, follow-up communications, team debriefs and ROI analysis.

What you’ll bring to the role:

• 1+ years of experience in an event marketing, field marketing, or demand generation
• Proven experience carrying out tasks related to event marketing efforts, including planning and reporting for tradeshow, roadshows, webinars, community events
• You’re comfortable with email marketing and event software such as Hubspot, Bizzabo, or similar
• You’re highly organized and detail oriented
• You have superior written and interpersonal communication skills
• You enjoy traveling and working on the go; up to 50% of your time will be spent traveling to various events in North America
• You’re self-motivated with the ability to prioritize and can multi-task effectively
• You’re independent, resourceful and can problem solve creatively
• You’re analytical and can connect the dots to identify trends, patterns, and challenges
• Experience in a startup SaaS environment; preferably SMB or construction-tech related is a plus