Director of Marketing

We’re looking for a Director of Marketing at TESBROS. Someone who can orchestrate content and marketing to further our mission to help owners customize, protect and maintain their vehicle(s).

Our Story
We’ve created the largest Tesla DIY community in the automotive vinyl space and helped tens of thousands of owners do projects on their Teslas. We’ve been helping them with their DIY projects since 2019 and exist to serve the automotive market in three different pillars:

*Customization: *TESBROS is on a mission to help vehicle owners customize their ride exactly the way they want it. Eighty percent of vehicles in the US are composed of four boring colors, and we're here to change that with vinyl wraps. We help owners CUSTOMIZE their vehicle by providing step-by-step video resources and custom-designed kits with DIY-ers in mind.

Protection: Over the years, as auto manufacturing has scaled, paint is no longer as thick as it used to be. TESBROS helps owners protect their vehicles with Paint Protection Film and other accessories like mudflaps to keep their vehicles from rock chips, scratches, and dings. This helps keep the vehicle's overall value higher and customers happy, knowing that it’s protected.

*Maintenance: *Keeping your vehicle clean and maintained doesn’t have to be difficult. TESBROS provides video instructions on using all our products so you can keep the wrap and vehicle nice and shiny.

Our DNA
Our core values are our north star in how we do small things and big things. It’s the DNA of who we are.

• We think about the customer at every phase of decision-making.
• We're obsessed and passionate about mastering our crafts, which will allow us to be better educators.
• We're proactive in identifying issues and creating long-term systems to solve them.
• We care for each other as equals through radical transparency.

Who We’re Looking For

• Accountability Captain: At the core, you find deep satisfaction in cultivating strong, accountable connections with your team. You take extreme accountability and ownership of your wins and failures, and you don’t blame anyone else.
• High-Level Problem Solver: You find joy in quickly solving problems not on a surface level but getting to the core issue and creating smart systems to solve it.
• Adaptability: We are a scaling business, and things change fast. You are comfortable with the changes and think quickly on your feet.
• You have experience being in a startup: You know what it feels like to be in the early stages of a startup, the fun yet gritty stage.
• Self-starter: You’re extremely self-driven and don’t need any hand-holding.
• Team Leader: You put your team first and care about their growth. You enjoy coaching your team so you can grow together.
• Always a learner: Whether it’s new business niches, software, or a new market, it doesn’t scare you. You tackle it straight on.
• Business savvy: You recognize areas where we can be more efficient without impacting customer experience. You also understand working with budgets to ensure we’re not overspending on ads with a small ROAS.

*Bonus points if you have: *

• A background in the automotive vinyl industry or an understanding of the products and manufacturing process will shorten the learning curve in learning our operations. Understanding vinyl and Paint Protection Film (PPF) will help you make decisions when it comes to creating packaging processes.
• Worked for a company that operated using the entrepreneurial operating system (EOS). This will allow you to be comfortable with how we run our company much more quickly.

What You’ll Be Doing

• Lead and manage the content, e-commerce, and paid advertising teams to drive revenue growth across multiple channels.
• Oversee product launches and marketing campaigns, ensuring successful planning, execution, and optimization for maximum impact.
• Develop and implement strategic marketing plans that align with business goals, ensuring a consistent and cohesive brand presence across all platforms.
• Analyze market trends, competitor activities, and customer feedback to adjust marketing strategies and maintain a competitive edge.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to create integrated marketing strategies that enhance the customer journey.
• Manage the marketing budget, optimizing spend across various channels to maximize ROI and ensure cost-effective campaign execution.
• Build, hire, and mentor a marketing team to support scaling efforts, ensuring all projects and initiatives are executed effectively.
• Drive innovation in marketing tactics and explore new growth opportunities through data-driven experimentation, A/B testing, and performance tracking.

Perks
Still interested? On top of getting to work with some cool folks, we have great benefits.

• PTO and holidays: You can enjoy 18 days of PTO and holiday pay every year.
• Amazing People: You’ll get to work with a gritty, passionate, and fun group of people.
• Travel: Explore cities and events for conferences within the automotive industry. We visit Tesla events, SEMA, and other events, so we’re on top of our game.
• Health Benefits: We provide health insurance and cover 75% of your cost + 100% of your cost for your subscription to Hitchcock Health (Clinic). On top of that, we provide HSA.
• Retirement: With a 3% matching to secure your future.
• Salary and Bonuses: 65-85K highly based on experience and track record. We’re open to growing someone with potential and investing in someone.

To Apply
Click on the button below to record a maximum 2-minute video introducing yourself. Tell us what made you apply and why you’d be a great fit for the role. Please don’t submit resumes at this stage.

Looking forward to it!

https://www.videoask.com/f4vud2egk