Senior Manager, Partnership Marketing - APAC

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role

Crunchyroll is looking for an individual contributor senior manager to lead third-party distribution partnership marketing in APAC (with a focus on India and Southeast Asia). You will work with multiple teams and external partners to support partnership marketing programs for SVOD subscriber growth and performance, expand awareness, and increase regional revenue.

• Oversee all Partnership Marketing programs in APAC focusing on SVOD earned media and working with high-profile brands such as Google, Amazon, detikcom, Globe, and many others
• Independently lead partnership marketing strategy and operations end-to-end, including legal and creative approvals
• Monitor and evaluate distribution partners’ marketing performance in the region and identify ways to improve and make it more efficient
• Build business cases, projections, and metrics for programs in the region and evaluate distribution partners' proposals from a marketing perspective, measuring return on investment, level of effort, strategic and financial impact, and prioritizing them
• Oversee the management of local partners requests and the operations of partnership marketing projects initiated by Crunchyroll, which includes reporting, creative briefing and requests, approvals management, title selection process, contract and invoice management, asset management, project management, and similar activities
• Develop frameworks to ensure processes are followed in the region and shared between regional and HQ teams within the context of Partnership Marketing, promoting knowledge, best practices, standardization, and learning sharing between teams

As Senior Manager, Partnership Marketing – APAC you will report to the Director, GTM & Partnership Marketing, EMEA.

We are considering applicants for our Mumbai location.

About You

We get excited about candidates, like you, because you bring...

• 8+ years of work experience focused on marketing, program, and performance management in a global or international organization in the entertainment, tech, media, or video game spaces
• Experience translating a global vision into regional programs.
• Knowledge of the contemporary business, marketing, media, pop culture, OTT, and telco landscapes in APAC
• Experience leading complex, multifaceted deals and partnerships from a marketing performance perspective
• Experience managing external partners, agencies, vendors, and contractors
• Prior success in working in a matrixed and globally distributed organization with peers and partners in different time zones and locations across the world, with multiple cultures and backgrounds
• Willing to travel domestically and internationally
• Fluency in English is required; additional local languages are a significant plus
• Anime knowledge is a significant plus

About the Team

Both domestic and ever-expanding international efforts fuel Crunchyroll's growth. The GTM & Partnership Marketing team works with global regions to support and bring to life Crunchyroll’s Strategy & Planning’s vision, goals, and priorities. The team also works to support app distribution, channel, and partnerships from a Marketing perspective to delight and super-serve anime fans, expanding our footprint and brand awareness while making Crunchyroll synonymous with anime worldwide.

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.
• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: *https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs*

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