Manager - Performance Marketing

Role: Manager - Performance Marketing

Location: Mumbai

About the company:
Founded by entrepreneur Rajiv Dingra, RD&X Network is a technology company offering transformational martech, adtech, and deep tech products and solutions to drive creative, media, data, and business transformation, helping global businesses become real-time, disruptive, and thereby achieve exponential growth. We are a geography agnostic, hybrid work culture, and agile company which is focused on a forward-looking work culture. We have some of the best industry talents on board and we identify ourselves as Transformists. We believe that transformation is not just for business, but for our people too.

To know about the products that we are building, you can take a quick glance at our website: www.rebid.co

Our Team:
We are a small, focused, and collaborative team
New members quickly take on responsibility of larger parts of the application
While your focus may be on one part of our technology stack, we know that engineers love to learn, and we encourage you to continue to learn all of our tools
We are gunning for a hybrid work culture as we truly believe that everyone can perform in any environment with a deep sense of belonging and a community to deliver results that we can be proud of.
Come aboard, because we are building a flying jet 🚀 while in a take-off mode. And the jet is a supersonic one! 😊

Responsibilities:

• Develop and implement performance marketing campaigns across multiple channels such as Google Ads, Facebook Ads, LinkedIn Ads, Affiliate marketing and other relevant platforms.
• Implementing performance marketing campaigns across shopping, app, display, social & search
• Analyze campaign performance data to identify trends, insights, and areas for optimization.
• Conduct A/B testing and experiment with different ad creatives, targeting options, and bidding strategies to maximize ROI.
• Manage budgets effectively to ensure efficient allocation of resources and achieve cost-per-acquisition targets.
• Collaborate with cross-functional teams including content, design, and analytics to align marketing efforts with overall business goals.
• Stay updated with industry trends, best practices, and emerging technologies in performance marketing.
• Managing client’s advertising budget and driving success
• Be a subject matter expertise in search, Social, Programmatic and e-commerce advertising for our customers, guiding them on how to drive growth for their business
• Perform deep data analysis to answer the client’s strategic questions, and drive action
• Move the needle with respect to the client’s KPIs and continuously showcase the value of ReBid platform throughout the engagement period
• Collaborate with our internal product and engineering teams to shape new features
• Liaise with internal and external teams to deliver client KPIs

• Skills and Experience:

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field.

• 3-5 years of experience in performance marketing or digital advertising.

• Experience in BFSI/Retail industry is prefered

• Proven track record of managing successful campaigns and driving measurable results.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Google Analytics, etc.

• Excellent communication and collaboration skills.

• Ability to work independently and manage multiple projects simultaneously.

• Passion for staying abreast of the latest trends and developments in digital marketing.

• Experience in managing search social programmatic marketing budgets at well-respected agencies or Adops teams for large enterprise brands

• Well versed in Bid and Budget management, content optimization, and promotion planning

• An analytical approach to problem-solving with advanced Excel skills

• Project management experience and ability to anticipate and mitigate risks