Influencer Marketing Manager

About Us: At LearnTube, we're on a mission to revolutionise learning by transforming the scattered content of the internet into dynamic, bite-sized courses. Our cutting-edge, AI-driven platform uses GenAI technology to create hyper-personalized learning paths, auto-generated assessments, and immersive peer interactions, all tailored to each user's goals. Imagine AI versions of top experts teaching you live, solving doubts in real-time, providing on-demand feedback, and interacting with you in your language. This is the future of learning at LearnTube.

Founded by Shronit Ladhani and Gargi Ruparelia, LearnTube is on a mission to make self-learning affordable, accessible, and engaging. We're not just about learning; we're about outcomes and transforming lives.

Latest Press Coverage: LearnTube has been recognized by Google’s top 20 startups to watch out for. We are now part of their 2024 Startups Accelerator: AI First program. over the next 3 months, LearnTube will get support from Google & its partner ecosystem to take our product to the next level along with early access to cutting-edge tech, credits & mentorship from senior industry folks.

Our Co-founders: Shronit Ladhani and Gargi Ruparelia had the incredible opportunity to represent LearnTube on prime time CNBC-TV18 They discussed our inclusion in Google’s Top 20 AI startups, our goals for the coming quarters, and our mission to make high-quality & interactive learning accessible to all.

Responsibilities:

1. Device and execute end-to-end Influencer Marketing strategy for our brand.
2. Identify, build and maintain a working relationship with repertoire of Influencers
3. Connect with creators and global influencers, unlocking and scaling their potential to drive LearnTube’s growth objectives.
4. Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
5. Work on a business model to work with the influencers to optimise the results through the association on a long term basis
6. Innovate in monetisation tactics through influencer, referral, and affiliate marketing, optimising ROI.
7. Forge and nurture meaningful brand partnerships, enhancing product offerings and leveraging partner brands.
8. Maintain and strengthen existing partner relationships, maximizing collaboration outcomes

Requirements:

1. Solid background in influencer marketing, preferably in startups or the ed-tech sector, with 3-5 years of experience.
2. Exceptional communication skills with excellent negotiation and people management abilities.
3. Exceptional organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment
4. Up-to-date knowledge of social media content trends, especially on Instagram and YouTube
5. Proven ability to identify creators, manage creator expectations and align them with brand expectations.
6. A well-connected professional with a strong presence on LinkedIn and a track record of collaborative campaign execution.
7. A broad understanding of marketing functions, from performance marketing to market research.

Why Work With Us: At LearnTube, you're stepping into a place where your career leaps forward—you're looking at three years' worth of growth packed into one. We're the career experts for over 1.2 Million youth, after all! Expect to dive deep and get your hands dirty because with high performance comes even higher autonomy. By joining LearnTube, you’ll play a pivotal role in assembling a team that’s as innovative and forward-thinking as the educational solutions we provide. Plus, you'll get to work closely on individual projects with both the founders. Our team of 35 ninjas are all about pushing for more—more revenue, more user love, and most importantly, more impact on careers. And yes, we absolutely look forward to our Monday Morning Meets, where we all catch up and connect with our colleagues from all across India.