Community Marketing Manager + Design Evangelist

Canvs is looking for a bright individual to lead its content + product marketing and community networking initiatives. This is the role for a lead marketer and having a background in Design or a strong interest in Design is critical. The job shall entail building strategy and seeing through the execution of content marketing as a function and designer relationships under the Canvs masthead as not just the brand but also as Yourself.

You will be expected to know how to leverage content tech to build your content, talk to our designers, industry experts and build content that fits Canvs’ vision and long term agendas. This shall, therefore, require a penchant for holding conversations with new people, presentation skills, media expertise, brand building nuance and managerial skills to eventually start building a team around yourself.

Responsibilities

• Gradually and effectively building a brand around your content marketing efforts
• Regularly speak to new designers with an agenda and build a community initiative for Canvs around it.
• Creating new and fresh content by staying up to date with design and tech product standards.
• Interviewing designers, and industry experts and building content around it.
• Create multi-platform and versatile content.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leaders and customers as well as from brand new audiences
• Knowledge of use of Canva, Figma and Photoshop is very helpful. If not, you’ll need to learn them.
• Handle social profiles as an individual and not just a brand.
• Create Content for specific networks to spread our brand, products, solutions and our content.
• Create a team of junior marketers to exponentially expand brand presence in the market.

The kind of person we want?

• Someone who takes marketing and brand building seriously as their career path
• Someone who lives to build connections and wants to talk.
• Someone who takes to Design and Product.
• Someone driven towards long term milestones.
• Someone who cares about data in marketing.
• Someone who is well aware of the nuances of social media and is personally (as an individual) good at using these platforms
• Someone who is excited to talk about the business value of design and good tech
• Someone who likes to read and learn.

This job entails becoming the sole custodian for everything related to canvs' communication and content marketing efforts. The role shall be both strategy and execution heavy hence the workload will be in line with it. We are looking for a hard working and smart individual who will build a content marketing front for Canvs while spending time around people who are constantly needing out on design and tech.

Compensation and Benefits

Compensation

We are offering an annual salary of INR 8-11 LPA (CTC) for this role.

Further, depending on how the firm does in a year and how you perform you receive a compensation bonus at the end of the year.

Benefits

1. Remote work: We are situated out of Powai, Mumbai but work remotely. You can work from anywhere in India as long as you are able to work without disruptions and are available all times during work hours. You are free to work from anywhere. However, we hold in-person meetings frequently for which your presence shall be required.
2. Leaves: We take flexibility seriously. While we do not penalize leaves as a principle and have a well documented leave policy that states how this works. This liberty of course comes with the responsibility of being judicious about your leaves lest it affects your work and the work of others in your team.
3. Health Insurance - Canvs provides medical insurance cover for you and your family (spouse and children). It comes with additional benefits like dental, appointments, mental health consultations etc.
4. Learning budget - Given the line of work we are in, learning is super important to us. So you can pick up courses and upskill yourself we provide a learning budget of INR 10k per year per person.
5. Tools for the trade - Remote work comes with different setup requirements. Anything you need to be able to do your best work, you’ll have it.

About Canvs & Our Culture

For more than 8 years, we've been proving that you don't need to be a big company to have a big impact. From running an entirely distributed, remote-first company years before it became the norm, to our unique blend of designers and design managers working together as an extension of our client's teams - we've always strived and mostly succeeded at punching above our weight.

Our culture, ever-evolving as it is, bases itself on a few simple principles. We get the job done but we don't play it safe. We've been working in a distributed fashion from Day 1 - so trust and transparency are crucial. Both within the team, and with our clients and partners. We celebrate our successes and own up to our mistakes - learning from them while fixing them - and potentially never repeating them. We believe in partnerships over one-nighters. We like our teammates and our clients to stick around, and we do what it takes to make that happen.

We believe in processes and are sticklers for them sometimes, but we also believe ultimately those processes are built around 'people'. Can't make it to a meeting? We've been Zooming into meetings before that became a verb. Something came up and you need to be away for a while - that's ok - we trust you enough to know you made sure someone else can hold the fort in the meantime, and we trust each other to know we'll do our best to hold the fort while you're gone. You go deal with what you need, keep us posted, and let us know how we can help.

We prioritize milestones over deadlines. Deadlines can be arbitrary. Milestones – when planned well – are a far better indicator of a project's overall health. We ensure quality by planning ahead and planning well.

Last but most importantly - we are an infinitely curious team - always learning, always exploring. We're rarely happy going as far as needed, only to stop there. We learn and we share constantly. As we get better at it internally, we're starting to share what we read and learn with the world. Go check out our newsletter and our editorial.

If you're good at what you do, are easy-going, and looking to learn and share knowledge with a curious team - we're pretty sure we'll get along well. Things you might need to know, we'll teach you if you promise to teach us the things you're really good at.

Come join us - we're just getting started.