Digital Marketing Associate

About the job
Key responsibilities:

1. Develop, implement, and manage digital marketing campaigns that promote the company's products and services
2. Manage and optimize the company's online presence across social media platforms (LinkedIn, Instagram, Facebook, Twitter, etc.)
3. Collaborate with the design and content team to create high-quality content (graphics, videos, blogs, newsletters) tailored for different channels
4. Create basic graphics and visuals for social media posts, emails, and other marketing materials using design tools like Canva or Adobe Spark
5. Monitor and analyze campaign performance, providing actionable insights to optimize for conversions and ROI
6. Manage paid marketing campaigns (Google Ads, LinkedIn Ads, social media ads) to increase brand visibility and customer acquisition
7. Perform SEO and SEM optimization, including keyword research and link building strategies
8. Stay updated with industry trends and best practices in digital marketing to improve the company's online presence
9. Assist in managing the company's website and improving user experience through content updates and CRO (Conversion Rate Optimization)
10. Monitor and report on KPIs (traffic, engagement, conversions) and provide recommendations for growth