Manager - Product Marketing

Roles and Responsibilities
• Build and manage content that attracts a qualified audience (including blog posts,
whitepapers, ebooks, case studies, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-
to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and
social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity
turns into customers, and continually refine our process to convert customers.
• Help in making proposals/presentations for enterprise customers.
Skills and Experience
Must have:
• Excellent communicator and creative thinker, with an ability to use data to inform all
decisions.
• Great Presentation and Storytelling Skills
• Engineering/Economics Degree from Tier -1 College.
• This role requires attention to detail, and project management skills.
• It will be a plus to have familiarity with marketing automation and blogging software in order
to generate traffic, convert visitors into leads, and then nurture them (using dynamic
workflows) into converted customers.
Good to have:
• Some past experience in an early-stage start up
• Have written and published high/medium impact content