Creative Marketing Manager / Lead

Introduction:
Welcome to the creative heart of Aspire Proptech, where every day is a new canvas and your ideas are the vibrant colors we seek! We are a trailblazing force in the Real Estate services sector in Bangalore, constantly pushing the boundaries of innovation and engagement. As we embark on our next chapter of growth, we're looking for a visionary Creative Marketing Manager / Lead to help paint our future.

Are you ready to leave your mark on the world with your creative flair and strategic insight? If so, dive into a role where your passion for storytelling and your prowess in shaping brand destinies will see you orchestrating the most captivating campaigns and leading a team of spirited marketers.

Key Responsibilities:

Copywriting:

• Craft compelling, persuasive copy that adheres to the brand’s and our clients' voice across multiple channels including digital, social media, and print media. For example, websites, landing pages, social media, ad campaigns, email campaigns, branding materials, print ads, etc.
• Review and refine content created by team members or external agencies to ensure consistency and quality.

Campaign Strategy:

• Lead strategic planning and execution of integrated marketing campaigns utilizing both digital and traditional channels to promote brand awareness and product sales.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

Content Marketing:

• Develop and execute a content strategy that supports and extends marketing initiatives, both short- and long-term.
• Produce high-quality content that engages audience segments and leads to measurable action.

Social Media Management:

• Manage and enhance the company’s social media profiles and presence, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Design and implement marketing campaigns across social media platforms aligned with business goals.
• Engage with followers and analyze engagement metrics to improve social media presence.

Client Communications:

• Serve as the marketing contact for clients to ensure their needs are met and maintain strong, ongoing relationships.
• Communicate marketing strategies and campaign results effectively to clients.
• Create and share progress reports/ newsletters with clients.

Team and Agency Management:

• Direct and oversee the internal marketing team’s efforts as well as the coordination with external marketing agencies.
• Manage relationships with external partners and agencies, ensuring that all marketing materials and work meet the brand standards and campaign objectives.

Setting Up SOPs and Process Improvement:

• Develop and implement Standard Operating Procedures (SOPs) for the marketing department to ensure efficiency and consistency in operations.
• Continually assess and refine marketing processes to enhance productivity and effectiveness.

Qualifications:

• Bachelor’s degree in any field.
• Extensive experience in copywrting, content creation, social media, campaign management, and digital marketing strategies.
• Demonstrated leadership skills and experience with team, agency and project management.
• Superior writing, editing, and verbal communication skills.
• Excellent communication and interpersonal skills, with an emphasis on client relations.

Preferred Skills:

• Proficiency in digital marketing tools, platforms, marketing automation tools, AI tools, etc.
• Experience with data analysis tools and capable of making data-driven marketing decisions.
• Creative and innovative thinker who is proactive, dynamic, and able to work effectively under pressure.

What We Offer:

• Competitive salary package.
• Opportunities for professional growth and career advancement in a forward-thinking company.
• A collaborative work environment that values innovation and efficiency.

How to Apply:
To apply for this position, please send your resume, cover letter, and a portfolio showcasing your expertise. We look forward to discovering how your skills and vision align with the goals of Aspire Proptech.