Market Director (Mid-Atlantic)

ThreeFlow is looking for teammates who are naturally curious and love to ask questions, even when it means questioning industry standards. We cultivate an inclusive culture where everyone can contribute, grow, and feel valued.

We are seeking a results-driven Market Director to join our sales team of five. Reporting to the Head of National Sales, you will be responsible for building your own pipeline and developing and nurturing relationships with benefits brokers and carriers within a specified geographic territory. You will sell our market-leading benefits placement solution, ensuring brokers understand the value and benefits of our platform to improve their service offerings to clients. You will also partner cross-functionally with our client experience team and be responsible for building out a territory portfolio management plan that accelerates the acquisition and adoption of the ThreeFlow product in your region.

This position is based remotely within the US and focused on the mid-Atlantic territory (Virginia, Maryland, Washington, D.C., Delaware, Pennsylvania, and New Jersey). Travel within the assigned territory is required up to 40% of the time.

About the role

1. Prospecting and Lead Generation

• Identify, target, and engage with benefits brokers through various channels (cold calling, email campaigns, networking, social media, in-person meetings, demos, industry and local events, etc.).
• Maintain a pipeline of qualified leads and opportunities and systematically move them through the sales funnel.
• Maintain strong visibility and presence within the respective geography.

2. Relationship Development

• Build and maintain strong, long-lasting relationships with benefits brokers, understanding their business needs and challenges to position ThreeFlow as the best fit.
• Regularly meet with brokers to ensure satisfaction and expansion of our product.

3. Sales Strategy and Execution

• Develop and execute a strategic sales plan for the assigned territory to achieve or exceed sales targets.
• Conduct detailed product demonstrations and presentations to benefits brokers, highlighting key features and benefits.
• Negotiate and close sales agreements, ensuring mutual satisfaction and adherence to company policies.

4. Market and Product Knowledge

• Stay informed about industry trends, market conditions, and competitors’ products.
• Continuously update knowledge of our benefits placement solution, including new features and enhancements.

5. Collaboration and Reporting

• Partner with cross-functional teams, including marketing, client experience, and product development, to drive sales, manage client accounts, and ensure broker needs are met.
• Maintain accurate records of all sales activities and client interactions in Salesforce.
• Prepare regular sales reports and forecasts for management.

About you

• 3+ years of experience in group ancillary or medical benefits sales direct to brokers with a proven track record of meeting or exceeding sales targets.

  • SaaS or technology sales experience is helpful, though not required.

• Passion for leading prospective clients to solutions that align with their business objectives.

• Deep relationships with key broker firms; strong understanding of the benefits brokerage industry and benefits placement solutions.

• Strong communication and interpersonal skills, with the ability to build rapport and trust with clients.

• Proficiency in CRM software (Salesforce) and other sales tools.

• Comfortable with technology and able to learn new software and tools.

• Self-motivated, proactive, and vigorously driven by results.