Marketing Content Manager

Marketing Content Manager
About Us
Designerrs Academy provides a safe learning space for designers across the world. We are trying to make design education accessible for everyone by providing learning experiences and training programs for User Experience and User Interface Design, Design Thinking, Interaction Design, Visual Design, Designing for Immersive Experience (VR, AR, XR), Voice UX, and other specializations.
Our learning pedagogy involves Hands-on activities, Live projects, Gamified teaching methods, and curriculums designed by our learning experience design team under the guidance of experts from the industry such as Samsung, Microsoft, Google, Cisco, Byjus, Thoughtworks, and alumni from NIDs and IITs.
Our 20K+ Community consists of students and professionals from various backgrounds such as Product Design, Product Management, Product Marketing, Engineering, Business Management, HR, Sales, Retail who want to move to more creative career paths. With a vision to "Democratize Design Education", we are focused on creating the Next Million Designers and helping them become better problem solvers.
Responsibilities
Orchestrating digital content strategies across all online platforms.
Driving traffic and engagement that translates to sales and brand promotion.
Designing and implementing creative marketing strategies to disseminate content.
Collaborates with internal teams including Business Development, Product, HR Team to create support marketing initiatives helping all business functions.
Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance.
In-depth understanding & hands-on experience in running ads across Google, Facebook, YouTube & mobile affiliates to acquire new users.
Good understanding of Managing influencers and communities.
Researching and analysing consumer behaviour, market trends and competitor activity.
Establishing budgets, performance specifications and sales estimates.
Developing and implementing strategies that resonate with the target market.
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
Building brand awareness and increasing brand value and profitability.
Increasing product sales and market share.
Ensuring that messaging and marketing activities are aligned with brand and company values.

Skills required

2-5years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
Past experience building audiences either online or offline
In-depth knowledge of the HubSpot Content Optimization System
Experience in producing smart CTAs according to the visitor lifecycle stage
Good time-management skills
Ability to multi-task
Strong interpersonal and communication skills
Critical-thinker and problem-solver
Highly organized and perform well under pressure.
Budget management skills.
Strong research and analytical skills.

Perks

Design Driven Leadership from NID and IIT’s
Medical Health Insurance
Flexible Work Hours
Open Culture
No Hierarchy
Creative Work Environment