ground | shaking careers
g | s is an execution-led value creation partner to founders, CEOs, boards, and investors operating in high-stakes environments. We close the gap between strategy and results—where most value is lost and where disciplined execution determines outcomes. Built on the belief that better management drives superior performance, we turn complexity into clarity and intent into measurable impact.
We take ownership of execution across critical moments: turnarounds, complex digital transformations, post-merger integrations, and ambitious M&A programs. Our focus is restoring operating discipline, aligning leadership teams, and installing the systems and cadence required to deliver results.
This translates into improved margins, accelerated growth, captured synergies, and stronger cash flow—ensuring value creation plans become tangible outcomes. We operate across startups, scale-ups, and SMBs, particularly where performance is under pressure, integration is at risk, or scale demands a more robust operating model.
g | s operates as an embedded execution partner, working alongside leadership teams with full ownership and accountability for outcomes. Our approach is structured yet pragmatic—diagnosing with precision, aligning stakeholders around clear priorities, and driving execution through disciplined cadence and measurable KPIs. We simplify complexity, enforce focus, and ensure every initiative has ownership and momentum.
We are hands-on where it matters, outcome-driven in how we operate, and relentless in converting plans into results.
ground | shaking is built by experienced operators who have led businesses, navigated complexity, and delivered results across industries and geographies. We combine strategic clarity with operational depth, digital fluency with business judgment, and intensity with discipline—united by a commitment to building better businesses and creating enduring value.
We take ownership of execution across critical moments: turnarounds, complex digital transformations, post-merger integrations, and ambitious M&A programs. Our focus is restoring operating discipline, aligning leadership teams, and installing the systems and cadence required to deliver results.
This translates into improved margins, accelerated growth, captured synergies, and stronger cash flow—ensuring value creation plans become tangible outcomes. We operate across startups, scale-ups, and SMBs, particularly where performance is under pressure, integration is at risk, or scale demands a more robust operating model.
g | s operates as an embedded execution partner, working alongside leadership teams with full ownership and accountability for outcomes. Our approach is structured yet pragmatic—diagnosing with precision, aligning stakeholders around clear priorities, and driving execution through disciplined cadence and measurable KPIs. We simplify complexity, enforce focus, and ensure every initiative has ownership and momentum.
We are hands-on where it matters, outcome-driven in how we operate, and relentless in converting plans into results.
ground | shaking is built by experienced operators who have led businesses, navigated complexity, and delivered results across industries and geographies. We combine strategic clarity with operational depth, digital fluency with business judgment, and intensity with discipline—united by a commitment to building better businesses and creating enduring value.
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Afonso Antunes
Enterprise Value Builder.
CEO/COO/CFO operator. Turnarounds, M&A, scaling, €5B+ markets. Build, fix, and grow companies with speed, discipline, and execution.
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