Top Fashion Startups in London, United Kingdom

Backed by Macquarie Group, Battery Ventures, Canaan Partners & ITOCHU, JOOR is a Series D start-up that provides the world's most recognized brands and retailers with a digital wholesale management platform that transforms the way these businesses work. With a CEO recently named a Glossy 50 “Changemaker in the Fashion Industry” and a CTO from Google, JOOR is attracting top talent to drive market dominance. We have 180 employees in 11 global offices, including NYC, Philadelphia, LA, Milan, London, Paris, Madrid, Berlin, Melbourne, Tokyo and Shanghai. And, we are continuing to grow in a smart, sound way. Founded in 2010, JOOR now services more than 12,500 brands and over 325,000 retailers in 144 countries, processing an incredible $1.5B in wholesale transaction volume each and every month. JOOR’s exclusive partners range from established luxury conglomerates such as LVMH, Kering, Richemont and Capri, to leading brands such as Stella McCartney, Valentino, Kate Spade, Tory Burch and Dr. Martens. Premier department stores including Neiman Marcus, Printemps and Harrods, as well as global digital retailers such as Shopbop and Revolve, conduct their buying exclusively through JOOR. We are one of the few tech companies with a female CEO and 1/3 of our engineering team is made up of women — well above the industry norm. Walking our floors, you’ll find people of every shape, color, ethnicity and creed. If you are looking to join a team of innovators and trail blazers who value diversity of thought and experience, then JOOR is a great choice for you.

nate is a venture-backed, intelligent automation, social shopping and payments startup, with offices in New York and London. nate just closed its series A round, raising 38MM from Renegade, Forerunner Ventures, Coatue and Canaan, among others. nate was created based on the principle of “humans inspire, machines execute”. It guides our team to create a product and company that is truly consumer and privacy first, and that will play a part in online shopping solutions from moment of inspiration to purchase.

Autone is reimagining the future of retail with cutting-edge AI-driven intelligence, empowering brands to make smart, waste-free decisions that drive growth and efficiency. Trusted by over 50 global brands, we blend advanced AI and deep retail expertise to unlock seamless collaboration between supply chains and human insight. The result? Reduced inventory waste, boosted sales, and precise forecasting that saves money and enhances operations—all while empowering teams to focus on what they do best. Founded in London in 2021 and backed by industry giants like Y Combinator & General Catalyst, Autone is moving fast to transform retail as we know it. Join us on this journey to a smarter, more agile future.

Vestico combines AI & user-generated content to show shoppers how clothes fit before they buy & collect actionable data throughout their shopping journey. Most of us don't look like the models we see online, so it's difficult to make the right decisions about size and fit. Returns in fashion e-commerce can go as high as 60% and cost retailers over $500B every year in the US alone. Far more importantly, e-commerce returns are having a devastating impact on our planet due to emissions, repackaging, restocking, and waste, with over six billion pounds of returned clothes ending up in landfill in 2019. Vestico solves the returns problem for retailers by showing shoppers how products look on people just like them. We give shoppers the confidence to buy and the information to buy intelligently, reducing returns and boosting conversion. By combining the authenticity of user-generated content with sizing AI, Vestico supports diverse representation at scale while solving the online fashion shopper's biggest pain point.

Scoutly is a casting operating system for agencies. We replace the mess of WhatsApp, emails, PDF decks and spreadsheets with one connected workflow: briefs, shortlists, holds, client approvals, bookings and invoice tracking. The goal is to give agencies a client-ready control room so decisions stay organized and nothing slips through the cracks.