Operations Generalist

We are hiring one operations generalist to run the day-to-day across our products: sourcing supply, handling customers, and making marketing happen. Fully remote, India-based, reporting directly to the founder.

About us
The Goodstack Company builds and runs consumer internet products in India. We are small on purpose: a founder, a handful of engineers and designers, and specialists we bring in per project. Products go from idea to live in weeks, and we shut down the ones that do not work.
This is our first full-time operations hire. You will not be slotted into a machine that already runs. For everything that is not code, you will be the machine.

The role

You are the layer between what we decide and what actually happens.
In a single week you might be calling suppliers to source inventory, replying to customers on WhatsApp, briefing a content creator, loading data into an internal admin panel, and putting a one-pager together in Canva. The work moves across operations, marketing, sales and customer support, and it moves across products.
This is an execution role. Direction comes from the founder. What we need from you is that the work gets done on time, without being chased, and that you flag problems early rather than quietly absorbing them.
The scope grows with the person. Within a few months you will be hiring and managing the people doing the work you started out doing.

What you will do

Sourcing and supply. This is the biggest part of the job.
• Call, onboard and keep relationships warm with the partners who supply us: property brokers and landlords on one product, creators and agencies on another
• Collect what they send every day, check it against what our customers actually asked for, and load it into our internal admin panel
• Chase what is missing. Supply does not arrive on its own, and nobody else will chase it.
• Keep the data clean. No duplicates, no listings that sold last week, nothing that embarrasses us in front of a paying customer.

Customers
• Answer customers on WhatsApp, email and phone
• Handle complaints and refund requests with judgement rather than a script
• Notice which complaints keep repeating and tell us, so we fix the product instead of the symptom
Marketing and content
• Find, brief and manage UGC creators and influencers: outreach, rates, deliverables, follow-up
• Build simple creative in Canva: ad variants, social posts, one-pagers
• Draft copy for emails, WhatsApp broadcasts and social posts, using AI tools for the first draft and your own judgement as the editor
• Keep a content calendar and publish on it

Running the operation
• Own the trackers, the sheets and the SOPs. If a process only lives in someone's head, write it down.
• Report every week on what happened, in numbers
• As we grow, source, screen and onboard the people who take over parts of your job

A typical week

Mornings are mostly phone calls. Afternoons are mostly turning what you collected into something usable, plus whatever support or marketing work is live that day.
Roughly half your week goes to supply: calling partners, following up, collecting and loading data. A quarter goes to customers. A quarter goes to marketing and content.
You will have a short daily check-in with the founder and a longer review once a week. Between those, you run your own day. Nobody is going to sit over your shoulder, which is the good part and the hard part.

What we are looking for

Non-negotiable
• 1 to 3 years in operations, business development, account management, agency work, inside sales or customer support. Fewer years is fine if you can show us what you have actually run.
• Fluent, natural English, written and spoken. You will write to customers in our voice, and we are not going to rewrite everything you send.
• Conversational Hindi. A large share of partner calls happen in Hindi.
• Comfortable on the phone with people you have never met, several hours a day, including the calls that go nowhere.
• Real fluency with AI tools. Claude or ChatGPT should already be in your daily workflow, not something you tried once.
• Canva, well enough to produce something we can publish without a designer touching it.
• Organised without being told. You keep your own list and you close your own loops.
• A working laptop, reliable internet, and a phone you can make fifty calls a day on.

*Nice to have, not required *

• Marketplace, D2C, Realestate or services background
• You have worked with creators or influencers before
• You have used an internal admin or CMS panel, not just consumer apps
• You have hired or managed even one person
We care more about what you have run end to end than where you studied.

This is probably not for you if

• You want to specialise. This is not a marketing job or an operations job. It is both, plus support, plus whatever else the week demands.
• You dislike being on the phone. A lot of this job is calling people who did not ask to hear from you.
• You think customer support is beneath you. You will do it, in the same week you brief an influencer.
• You need someone checking in on you to stay on track. Remote means nobody notices you are stuck unless you say so.
• You want a scope that stays fixed. It will change, repeatedly as and when needed.

The details
• Location. Fully remote, anywhere in India. Partners and customers are reachable on Indian hours, so that is when you work.
• Meeting in person. Once every few months, if there is a reason. Otherwise we work entirely over calls and chat.
• Confidentiality. You will handle customer contact details and partner data every day. We treat that seriously and you will be expected to.

What we can offer beyond the salary: you will see every part of how a consumer business actually runs, you will have real ownership within months, and you will not spend days waiting for someone to approve a slide.

How to apply

Three or four sentences on the hardest thing you have personally got done, start to finish. What you did, not what your team did.
Pick any consumer app or service you use in India. name one thing you would change about how they treat their customers, and why.

What happens next. We read every application and reply either way within a week. If it looks like a fit, there is one call with the founder, then a paid trial week on real work before anyone commits. We would both rather find out that way.