Brand Manager

BRAND MANAGER – CHEWBOO
Function: Brand / Marketing
Employment Type: Full-time
Location: Chennai

ABOUT WENOVA BRANDS
Wenova Brands is a Chennai-based consumer company building science-backed, purpose-driven food brands across D2C, digital, retail and international markets.
Our portfolio includes:
• Kiddikind – Doctor-developed, clean-label pediatric nutrition.
• Chewboo – Better-for-you snacking that brings together health, taste and convenience, without making healthy eating boring.
We’re building brands that people don’t just buy, but trust, choose and grow with.
And we’re still early. That’s what makes this interesting.

THE OPPORTUNITY
Chewboo is ready for its next chapter.

We’re looking for a Brand Manager to take ownership of Chewboo’s brand strategy, positioning, communication, campaigns and growth.

This isn’t about inheriting a finished playbook.
You’ll help write it.

You’ll work closely with leadership, product, R&D, creative, performance and sales teams to turn consumer insights into propositions, products and campaigns that people remember.

If you’ve built brands and are ready for a role where your decisions can directly shape the business, this could be that opportunity.

WHAT YOU’LL OWN
1. Brand Strategy & Growth
• Own Chewboo’s brand strategy, positioning and growth roadmap.
• Define how the brand shows up across channels and consumer touchpoints.
• Build awareness, consideration, preference and loyalty.
• Connect brand priorities to commercial outcomes.
2. *Consumer & Category*
• Understand consumer behaviour, needs, motivations and emerging trends.
• Track competitors, category movements and whitespace opportunities.
• Turn consumer insights into actionable brand opportunities.
3. Brand & Communication
• Develop campaigns and communication that make Chewboo distinctive and memorable.
• Shape the brand voice, narrative and storytelling.
• Work with creative, content and influencer partners to bring ideas to life.
4. Campaigns & Marketing
• Lead integrated campaigns across digital, social, influencer and relevant offline channels.
• Partner with performance marketing to balance brand building with growth.
• Use data and consumer response to continuously improve.
5. Product & NPD
• Work with product and R&D teams on new product development.
• Own the consumer and brand lens for new propositions.
• Contribute to naming, proposition, packaging and go-to-market strategy.

WHAT WE’RE LOOKING FOR
• 6–9 years of experience in Brand / Marketing, preferably across FMCG, Food, D2C, Nutrition, Wellness or Consumer brands.
• Experience building, scaling or significantly growing a consumer brand.
• Strong understanding of consumers, positioning, storytelling and creative strategy.
• Commercial mindset with an understanding of the connection between consumer, product, marketing and revenue.
• Comfortable working across creative, performance, product, sales and leadership teams.
• Entrepreneurial, curious and comfortable with ambiguity.
• Someone who sees a blank page and thinks “let’s build this.”
Most importantly, we’re looking for someone who wants to build, not just manage.

WHY WENOVA?
• Ownership - Shape the brand strategy, experiments and direction instead of simply executing an existing playbook.
• Speed - We’re an early-stage team. Good ideas can move fast.
• Access - Work closely with leadership and be part of conversations where decisions are made.
• Scale - Wenova has grown to ₹20 crore ARR in about a year, with 40,000+ monthly orders, 13 products and presence across D2C, major marketplaces and Apollo Pharmacy.
We’re building from momentum, not starting from zero.

THE BIGGER PICTURE
We’re building a house of consumer brands, with the ambition to create enduring brands across food, nutrition and everyday consumer needs.
At the heart of it is a simple standard:
What we wouldn’t give our own kids; we don’t want to sell to yours.

ONE LAST THING
This is a startup.
You’ll get ownership, access and speed, but not everything will be perfectly structured. Sometimes, you’ll be the person building the structure.