D2C CONTENT WRITER

D2C CONTENT WRITER
Function: Content / Marketing | Employment Type: Full-time | Location: Chennai

ABOUT WENOVA BRANDS
Wenova Brands is a Chennai-based consumer company building science-backed, purpose-driven food brands across D2C, digital, retail and international markets.
Our portfolio includes:
• Kiddikind - Doctor-developed, clean-label pediatric nutrition.
• Chewboo - Better-for-you snacking that brings together health, taste and convenience, without making healthy eating boring.
We’re building brands that people don’t just buy, but trust, choose and grow with.

THE OPPORTUNITY
We’re looking for a D2C Content Writer who understands that good content doesn’t just sound nice, it makes people stop, understand, trust and buy.

You’ll work across product pages, websites, campaigns, ads, emails and other D2C touchpoints to make our brands clearer, sharper and more compelling.

You’ll help turn “this is what our product does” into “I want this.”

WHAT YOU’LL OWN
1. D2C Content
• Write product pages, website copy, landing pages and conversion-focused content.
• Develop product descriptions, USPs, benefits and consumer-facing messaging.
• Create copy for email, WhatsApp, campaigns and other D2C channels.
• Write content that balances brand personality with commercial intent.
2. Brand Voice
• Help define and maintain the tone of voice across Wenova’s brands.
• Adapt writing across different audiences, platforms and stages of the customer journey.
• Turn complex product or nutritional information into simple, relatable communication.
3. Performance Content
• Write ad copy, hooks, headlines, CTAs and promotional messaging.
• Work with performance marketing teams to develop and test high-performing content.
• Use consumer behaviour and campaign performance to improve copy.
4. Content & Campaigns
• Work with brand, design and marketing teams on campaign concepts and execution.
• Develop creative briefs and content ideas when required.
• Research competitors, trends and consumer conversations to identify fresh content opportunities.

WHAT WE’RE LOOKING FOR
• 2–5 years of content/copywriting experience, preferably in D2C, FMCG, Ecommerce, Food, Nutrition or Consumer brands.
• Strong copywriting and editing skills.
• Experience writing for websites, product pages, ads and digital campaigns.
• Ability to simplify complex information without making it boring.
• Strong understanding of consumer psychology and conversion-focused writing.
• Good sense of brand voice, storytelling and internet culture.
• Someone who can write “healthy snack” 20 different ways without making it sound like the same sentence 20 times.
Most importantly, we want someone who understands that words can build brands and move products.

WHY WENOVA?
1. Ownership - Your words will shape how customers experience our brands.
2. Variety - One day it’s a product page. The next, an ad hook, campaign or email.
3. Speed - Ideas move quickly and good copy gets to market quickly.
4. Scale - Work across a growing portfolio of consumer brands and products.

ONE LAST THING
We’re not looking for someone who just fills content calendars.
We’re looking for someone who can make people care.