PERFORMANCE MARKETER

PERFORMANCE MARKETER
Function: Marketing / Growth | Employment Type: Full-time | Location: Chennai

ABOUT WENOVA BRANDS
Wenova Brands is a Chennai-based consumer company building science-backed, purpose-driven food brands across D2C, digital, retail and international markets.
Our portfolio includes:
• Kiddikind - Doctor-developed, clean-label pediatric nutrition.
• Chewboo - Better-for-you snacking that brings together health, taste and convenience, without making healthy eating boring.
We’re building brands that people don’t just buy, but trust, choose and grow with.

THE OPPORTUNITY
We’re looking for a Performance Marketer who can take ownership of customer acquisition and growth across our digital ecosystem.

This is not a role where you simply monitor dashboards and report numbers.

You’ll be expected to build, test, learn, optimise and scale.

You’ll work closely with brand, creative, content and D2C teams to turn campaigns into measurable business growth.

WHAT YOU’LL OWN
1. Performance & Growth
• Plan, execute and optimise paid campaigns across Meta, Google and other relevant platforms.
• Own customer acquisition, ROAS, CAC, conversion and revenue targets.
• Identify opportunities to improve campaign efficiency and scale winning campaigns.
• Manage budgets and allocate spends based on performance.
2. Campaign Strategy
• Translate brand and business objectives into performance campaigns.
• Develop audience, funnel and campaign strategies across acquisition and remarketing.
• Work with creative teams to develop high-performing ad concepts, hooks and formats.
• Continuously test creatives, audiences, offers and landing pages.
3. Analytics & Optimisation
• Track campaign performance and identify trends, gaps and opportunities.
• Use data to understand what is driving growth and what isn’t.
• Build meaningful performance reports and actionable insights.
• Work with the D2C team to improve the complete customer journey, not just the ad.
4. Growth Experiments
• Test new channels, formats, audiences and acquisition opportunities.
• Stay updated on platform changes, consumer behaviour and performance trends.
• Turn learnings into repeatable growth playbooks.

WHAT WE’RE LOOKING FOR
• 3–6 years of hands-on performance marketing experience, preferably in FMCG, D2C, Food, Consumer, Nutrition or Ecommerce.
• Strong experience with Meta Ads and Google Ads.
• Strong understanding of CAC, ROAS, LTV, CTR, CVR and funnel metrics.
• Comfortable managing meaningful budgets and owning performance outcomes.
• Data-driven, commercially aware and highly experimental.
• Strong understanding of creative performance and consumer behaviour.

Someone who can look at a number and immediately ask, “Okay, but why?”
Most importantly, we’re looking for someone who wants to drive growth, not just run campaigns.

WHY WENOVA?
1. Ownership - Your decisions directly influence how we acquire customers and grow the brands.
2. Speed - Less bureaucracy. More testing, learning and doing.
3. Access - Work closely with leadership, brand and product teams.
4. Scale - Wenova has grown to ₹20 crore ARR in about a year, with 40,000+ monthly orders, 13 products and presence across D2C, major marketplaces and Apollo Pharmacy.
We’re building from momentum.

ONE LAST THING
This is a startup.
You’ll get the freedom to experiment, but you’ll also be expected to own the numbers.