Marketing Expert

Key Responsibilities

1. Marketing Strategy
   Develop and execute the company's overall marketing strategy for residential home
   construction.
   Identify target customer segments based on location, budget, plot ownership, house size, and
   construction requirements.
   Develop marketing campaigns specifically designed to generate home construction enquiries.
   Identify new marketing channels, partnerships, and customer acquisition opportunities.
   Develop monthly marketing plans aligned with the company's project-signing target.
   Continuously evaluate marketing performance and reallocate budgets toward channels
   generating the best-quality leads.

2. Lead Quality & Qualification
   The role is responsible not merely for generating leads but for generating leads that can realistically
   become construction projects.
   Develop clear lead qualification criteria based on:
   Customer has/owns a plot
   Location of the plot
   Approximate construction area
   Construction budget
   Expected start date
   Type of property
   Customer's decision-making stage
   Financing readiness
   Construction requirements
   Work with the sales team to establish clear definitions of lead, MQL, qualified lead, opportunity, and
   sales-ready prospect.

3. Achieving 5 Project Signings Per Month
   Take ownership of the marketing contribution toward the company's target of 5 project signings every
   month.
   Work backwards from the target to establish required funnel numbers, such as:
   5 Signings → Qualified Opportunities → Consultations/Site Visits → Qualified Leads → Total Leads

Monitor the funnel every week and identify where prospects are being lost.
The Marketing Manager must proactively address:
Insufficient lead volume
Poor lead quality
Low consultation conversion
Low site-visit conversion
Poor proposal conversion
Weak follow-up
High customer acquisition cost
Poor campaign performance

1. Content & Brand Building
   Develop content that establishes the company as a trusted home construction partner.
   Content should include:
   Completed home projects
   Before-and-after transformations
   Construction progress
   Customer testimonials
   Customer stories
   Site walkthroughs
   Construction tips
   Budget-related content
   Home construction cost explanations
   Material education
   Common construction mistakes
   Design ideas
   FAQs
   Engineer/architect insights
   Project case studies
   Videos explaining the company's construction process
   The objective is to build trust and credibility, particularly because home construction is a high-value
   and high-involvement purchase.

2. Local Area Marketing
   Develop a strong local marketing strategy in the company's target markets.
   Identify high-potential residential areas and locations.
   Develop location-specific campaigns.
   Build relationships with local property consultants, brokers, architects, designers, and other
   referral partners.
   Explore partnerships with plot developers and real estate companies.
   Identify neighbourhoods with high levels of new residential construction.
   Develop campaigns targeted at customers who have recently purchased plots.

3. Referral & Partnership Marketing
   Build a structured referral ecosystem.
   Potential partners include:
   Existing customers
   Architects
   Structural consultants
   Interior designers
   Real estate brokers
   Plot developers
   Property consultants
   Banks and home-loan consultants
   Building material suppliers
   Other relevant local businesses
   Create a measurable referral programme and track the number and value of leads generated from each
   partner.

4. CRM & Lead Management
   Ensure every marketing lead is properly captured and tracked.
   Maintain accurate lead databases.
   Ensure leads are assigned promptly to the sales team.
   Track every lead from first enquiry to final outcome.
   Monitor lead response times.
   Track source-wise conversion.
   Identify dormant and lost leads for remarketing/re-engagement.
   Establish automated WhatsApp/SMS/email follow-up campaigns where appropriate.
   Maintain clear visibility of the entire marketing-to-sales funnel.

5. Sales & Marketing Coordination
   Work closely with the Sales Manager/Sales Team to ensure marketing and sales are aligned.
   Participate in regular pipeline reviews covering:
   New leads
   Qualified leads
   Active opportunities
   Site visits
   Design consultations
   Proposals submitted
   Follow-ups pending
   Negotiations
   Expected closures
   Won/lost opportunities
   Marketing should continuously learn from the sales team about why customers are buying, why they
   are delaying, and why deals are being lost.

6. Competitor Analysis
   Regularly monitor competing home construction companies.
   Track:
   Pricing and offers
   Marketing campaigns
   Advertising channels
   Customer propositions
   Content strategy
   Social media presence
   Google rankings
   Reviews
   Customer testimonials
   Construction packages
   Warranty/guarantee propositions
   Sales approach
   Use these insights to improve the company's positioning and marketing strategy.

Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1+ years of relevant marketing experience preferred.
Experience in residential construction, real estate, architecture, interiors, building materials, or
other high-value home-related businesses is highly desirable.
Demonstrated experience in performance marketing and lead generation.
Strong understanding of digital advertising and CRM-driven marketing.
Proven ability to work against revenue and conversion targets.