Acquisition Specialist

Job Title: Acquisition Specialist
Location: Bangalore
Work Mode: On-Site (Full-time)

Role Overview

Learnyst is building a webinar-first growth engine to onboard and scale 10,000+ creators in India.

As a Acquisition Specialist, you will own the end-to-end webinar funnel, from creator onboarding to revenue generation & turning webinars into a primary acquisition and monetisation channel.
You will work closely with founders, creators, marketing, and product teams to design, optimise, and scale high-converting webinar systems.

Core Responsibilities

1. Webinar Funnel Ownership (Primary KPI: Revenue)

Own the entire webinar funnel:
Ads - Landing page - Registration - Attendance - Engagement- Conversion - Upsell
Drive creator-led webinars as the core acquisition channel

Optimise for:
Cost per registration (CPR)
Show-up rate
Conversion rate
Revenue per webinar

Build repeatable webinar formats across:
Test prep (JEE/NEET)
Skill-based creators
Upskilling & professional courses
Corporate trainers

2. Creator Onboarding & Enablement

Identify and onboard high-potential education creators

Help creators to:
Structure their website, webinar topic & pitch
Design offers are aligned with pricing models
Deliver high-converting sessions

Build a “Webinar Playbook” for creators:
Hook frameworks
Storytelling
Offer positioning
Objection handling

3. Offer & Monetisation Strategy

Co-create webinar offers with creators:
Low-ticket entry
Free Trial-based Offers

Experiment with:
GMV-based pricing models
NO RISK offers
Scarcity & urgency frameworks
Improve CAC: LTV ratio

4. Promotion & Demand Generation

Plan and execute a multi-channel acquisition strategy:
Paid ads (Meta, Google)
Creator audiences (organic + partnerships)
Email, WhatsApp, retargeting

Work with the performance team to:
Scale winning funnels
Build systems to reduce dependency on paid ads over time

5. Webinar Experience & Conversion Optimisation

Improve live webinar experience:
Scripts
Polls
Engagement hooks
Q&A handling

Reduce drop-offs and maximise:
Watch time
Offer visibility
Conversion intent
Work closely with sales

6. Automated Webinar Engine

Build and scale automated webinar funnels and optimise automated funnels for:
Consistent daily SQLs
Consistent daily automated sales

7. Analytics & Funnel Intelligence

Track and analyse:
Registration - Attendance - Conversion funnel
Creator-wise performance
Channel-wise ROI

Build dashboards for:
Revenue
CAC
Payback period
Identify bottlenecks and run rapid experiments

8. Cross-Functional Alignment

Work with:
Marketing to build offers and performance marketing campaigns.
Product to improve the LIVE experience of the Learnyst platform during webinars.
Sales to Align on follow-ups, closing high-value potentials
Ensure tight execution across teams without bottlenecks

What Success Looks Like (6 Months)

Built a scalable webinar engine, contributing a significant % of new revenue
Onboarded and activated high-performing creators via webinars
Established repeatable, high-converting webinar formats
Launched automated webinar funnels, generating consistent daily revenue

Improved key metrics:
Show-up rate
Conversion rate
Revenue per webinar

Qualifications & Skills

Two to five years of experience in:
Webinar funnels / info-product funnels
Performance marketing/growth/funnel optimisation

Strong understanding of:
Consumer psychology & conversion
Info-product / cohort-based course sales

Hands-on experience with:
Webinar platforms (Zoom, WebinarJam, etc.)
Funnel tools & landing pages

Analytical mindset:
Comfortable with metrics, dashboards, and experimentation
High ownership mindset

Good to Have:
Experience working with creators/educators.
Exposure to the Indian Ed-tech and creator market.