Lead Generation Specialist – Market Research & Business Development

Job Description
We are looking for a proactive Lead Generation Specialist with experience in market research, prospect identification, lead generation, and appointment setting. The ideal candidate should have prior experience in the IT Services, Custom Software Development, Software Solutions, or Technology Consulting industry and should be able to identify potential business opportunities and generate qualified leads for the sales team.

Key Responsibilities

• Conduct B2B market research to identify target industries, companies, market segments, and potential business opportunities.
• Research and identify key decision-makers such as CTOs, CIOs, Founders, CEOs, and Business Heads within target organizations.
• Identify companies investing in AI, automation, software platforms, cloud migration, digital transformation, or engineering expansion initiatives.
• Track industry trends, competitor activities, technology adoption patterns, and emerging market opportunities to identify potential prospects.
• Collect accurate prospect information including company details, decision-maker details, LinkedIn profiles, technology landscape, business requirements, and relevant business triggers.
• Build and maintain an updated prospect database with qualified leads for outreach and follow-ups.
• Qualify leads based on business needs, buying intent, authority, budget, and timeline (BANT framework).
• Execute LinkedIn and email outreach campaigns to engage prospects.
• Schedule qualified appointments/meetings for the sales team.
• Nurture cold and warm leads through consistent follow-ups.
• Provide insights on target segments, prospect pain points, messaging approach, and reasons why prospects may need MeeTri’s services.
• Maintain accurate lead records and collaborate with the sales team to improve lead quality and conversions.

Key Requirements

• 3–4 years of experience in Market Research, Lead Generation, Appointment Setting, or Inside Sales.
• Mandatory experience in IT Services, Custom Software Development, Software Solutions, DigitalTransformation, or Technology Consulting industry.
• Strong experience in B2B prospect research, lead generation, LinkedIn/email outreach, and database building.
• Hands-on experience in manual lead identification, qualification, and maintaining prospect data.
• Good understanding of BANT qualification framework and MQL vs SQL concepts.
• Strong communication skills in English with a target-oriented approach.

Good to Have

• Experience in nurturing leads and converting prospects into qualified sales opportunities.
• Experience in appointment setting for IT/software service companies.
• Familiarity with AI-based research and productivity tools.