Business Development Speacilist

Company Name: Soulera
Location: Delhi
Experience: 5 – 8 Years
Industry: IT-Software / SaaS / Software Services

ABOUT SOULERA
Soulera is a fast-scaling startup at the intersection of cutting-edge SaaS technology and expert-managed services. We deliver end-to-end digital solutions to enterprise and mid-market clients — combining a powerful software platform with hands-on implementation, consulting, and ongoing support.

We are building a high-performance sales team and are looking for a driven, market-connected, and results-obsessed Senior BDM who thrives in a startup environment and is confident selling new, innovative products to decision-makers across industries.

ROLE SUMMARY
As the Senior Business Development Manager, you will own the full revenue cycle — from identifying and nurturing cold leads to closing large enterprise contracts. You will be the first point of contact for prospective clients, the voice of Soulera in the market, and a key contributor to our go-to-market (GTM) strategy. This role demands a hunter mindset, deep industry connections, and the confidence to champion a new product in competitive markets.

KEY RESPONSIBILITIES
A. End-to-End B2B Sales Cycle
Manage the complete sales funnel: prospecting, discovery calls, product demos, proposal writing, negotiation, and deal closure.
Sell Soulera's SaaS subscription platform combined with implementation, consulting, and managed services.
Own and exceed monthly, quarterly, and annual revenue targets (ARR + Services Revenue).
Maintain a healthy, well-qualified pipeline with accurate forecasting in CRM at all times.

B. Lead Generation & Outbound Sales
Design and execute outbound lead generation campaigns using LinkedIn, cold email sequences, calling, and industry networking.
Identify and qualify new opportunities through market research, referrals, channel partners, and events.
Build and maintain a strong top-of-funnel pipeline through consistent prospecting activity.
Leverage tools such as LinkedIn Sales Navigator, Apollo, Lusha, or similar for targeted outreach.
Own cold outreach from first contact to first meeting — with the tenacity and creativity to break through to senior buyers.

C. Market Presence & Industry Connections
Leverage an existing network of CXO, VP, and Director-level contacts across target industries to accelerate pipeline development.
Represent Soulera at industry events, conferences, webinars, and trade associations.
Develop and nurture strategic partnerships, alliances, and referral relationships.
Stay continuously updated on market trends, competitor landscape, and client pain points.

D. New Product Sales Confidence
Champion Soulera's platform confidently to prospects who may be unfamiliar with the product — acting as both educator and salesperson.
Craft compelling value propositions tailored to each prospect's business context and challenges.
Handle objections around new/unproven products with confidence, data, and storytelling.
Work closely with product and delivery teams to co-develop sales collateral, decks, case studies, and demos.

E. Contracts & Commercial Negotiations
Lead contract discussions including MSAs, SOWs, SaaS subscription agreements, and renewal/expansion deals.
Structure deals creatively to balance client needs with Soulera's commercial objectives.
Collaborate with legal and finance teams to close contracts efficiently.

F. Client Success & Internal Collaboration
Ensure smooth transition of closed deals to the delivery and customer success teams.
Act as the client advocate internally — feeding market intelligence to product, marketing, and leadership.
Gather structured client feedback to shape product roadmap, service packaging, and pricing strategy.

G. GTM Strategy & Sales Ops
Collaborate directly with founders to build and refine the go-to-market playbook.
Define ICP (Ideal Customer Profile), segmentation strategies, and sales plays for each vertical.
Contribute to building the Sales Playbook, onboarding materials, and best practices documentation.