Community Manager & Content Creator (Fellowship)

Company Description

CRUX is a platform designed to simplify and humanize legacy planning. We empower individuals to preserve what matters most—memories, messages, and essential documents—and ensure they reach their loved ones with ease, clarity, and security. CRUX eliminates the chaos, legal battles, and emotional distress that families often face when a loved one passes, providing a secure way to share your story, wisdom, and plans on your terms.

We’re backed by an advisory board including the ex-CEO of Nestlé Baltic, the VP of Finance at King (Candy Crush), and the Head of Legal at Cepsa, giving you exposure to high-level startup strategy.

About the Role

We’re looking for a Community Manager & Content Creator who will be the voice, heart, and energy behind Crux across all digital channels.
You’ll engage with our growing community, create meaningful and emotionally resonant content, and help shape how the world sees the Crux brand online.

This role blends storytelling, social strategy, and empathy — ideal for someone who can balance creativity with data, and heart with hustle.

Key Responsibilities

Community & Engagement

• Build, nurture, and grow Crux’s online community (Instagram, LinkedIn, X, YouTube, TikTok, etc.).
• Engage meaningfully with followers — respond to comments, DMs, mentions, and messages in Crux’s tone of warmth and empathy.
• Identify and connect with influencers, creators, and communities aligned with Crux’s values (well-being, family, digital legacy, self-care, etc.).
• Support community initiatives like surveys, polls, live sessions, and collaborations.

Content Creation

• Create original, high-quality, story-driven content — posts, short videos, reels, carousels, and stories, that reflect Crux’s brand voice and values.
• Write captions and scripts that balance emotional storytelling with educational insights.
• Collaborate with design, marketing, and product teams to translate ideas into visually and emotionally engaging campaigns.
• Plan and execute a content calendar aligned with product launches, events, and key moments.

Analytics & Growth

• Track engagement, reach, and audience insights to refine strategy and increase community growth.
• Experiment with trends and formats while staying true to Crux’s voice.
• Present monthly reports with content performance insights and improvement ideas.

What We’re Looking For

• A natural storyteller with emotional intelligence and creative flair.
• Experience (or strong interest) in community building, content creation, or social media strategy.
• Ability to write in a human, empathetic, and uplifting tone.
• Familiarity with social platforms, analytics tools (Meta Business Suite, Later, Notion, Canva, etc.).

*Bonus: *experience with startups, wellness, legal tech, or purpose-driven brands.

What You’ll Gain

• Be part of an early-stage startup shaping a new category: digital legacy planning.
• Work directly with founders and advisors from companies like Nestlé, King (Candy Crush), and Cepsa.
• Freedom to experiment, create, and make visible impact.
• Mentorship in growth, storytelling, and startup operations.