Senior Manager - Category Demand Management

Senior Manager - Category Demand Management

About Team

Revenue sell-side or category demand management team shapes demand at a category level across

customer, visibility and pricing levers. It manages day to day activities with close interaction with

category buy side teams. This team is a key driver for achieving platform revenue and growth, at the

same time, scaling the respective category’s revenue, by targeting a specific profitability for the category.

Roles & Responsibilities

Role:

● Define and achieve the growth strategy for your category - by considering the selection available,

pricing and discount targets.

● This role involves managing the demand generation starting from driving the traffic for the category

to taking action for driving conversion – across all the external brands and Myntra Fashion Brands.

● This role will be a people manager role – leading a team of 2-3 people in driving the demand

generation for respective categories in Myntra.

Responsibilities:

● You will be responsible for handling the topline and bottom-line targets for the category you will be

managing.

● Responsible for driving the merchandising strategy for the categories, driving the acquisition and

retention targets for the categories and CRM strategy for your categories.

● Responsible for driving the supply side selection metrics for your categories and driving the right

selection width and depth for those categories.

● Responsible for driving the go-to-market for all launches and campaigns and events for all the

categories.

● Responsible for the Pricing Strategy for the category.

● Also you and your team are responsible for deriving insights from the data, and come up with new ideas

to drive the growth and pricing strategy for the category.

Qualifications & Experience

● Bachelor’s degree from an accredited university/college and MBA from Tier 1 College

● 5 years of total; 3+ years’ experience in e-commerce/ related fields a must.

● In depth understanding of customer behavior, browsing and transacting trends, visual merchandising

and execution.

● Must have led a medium size team of 2 people for a minimum of 2 years; must showcase ability to

lead, mentor and manage high performing individuals.

● Must manage multiple senior stakeholders independently.

● High competency in written and verbal communication skills (preparation of business

documentation, presenting to senior stakeholders a must).

● Able to work with others in a fast-paced, team environment and to interact effectively with all levels

of management.

● Results oriented with excellent communication and interpersonal skills, can work individually with

minimal or no supervision.

Regards,Chaitra K N