Google Ads & Meta Ads Manager (Digital Marketing Manager)

Location: Gurgaon, Haryana

Company: Artikate Private Limited
Employment Type: Full-time

Experience: 2+ years

Department: Marketing

Reports To: Co-founder

About Artikate Studio

Artikate Studio is a creative powerhouse that offers comprehensive digital solutions across design, development, and marketing. We specialize in driving measurable results for businesses by combining innovative strategies with cutting-edge tools. From building robust e-commerce platforms to executing data-driven marketing campaigns, Artikate Studio is the go-to partner for ambitious brands looking to scale their digital presence.

Job Overview

We are seeking a talented Google & Meta Ads Manager to lead performance marketing efforts at Artikate Studio. The ideal candidate will have at least 2 years of hands-on experience managing campaigns on Google Ads and Meta Ads (Facebook and Instagram). This role focuses on creating, optimizing, and scaling ad campaigns that drive ROI while working closely with cross-functional teams to achieve marketing goals.

Key Responsibilities

1. Campaign Creation and Management:

   • Develop and execute paid advertising campaigns on Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram).
     
   • Conduct thorough keyword and audience research to create targeted and effective campaigns.
     
   • Craft compelling ad copy and creative strategies to improve click-through rates and conversions.
     

2. Optimization and Scaling:

   • Monitor campaign performance and implement optimizations to improve metrics such as ROI, ROAS, CPC, and CPA.
     
   • Perform A/B testing for ad creatives, audiences, and placements to enhance campaign effectiveness.
     

3. Reporting and Analytics:

   • Analyze campaign performance using tools like Google Analytics, Google Tag Manager, and Meta Ads Manager.
     
   • Prepare detailed performance reports and provide actionable insights for continuous improvement.
     

4. Budget Management:

   • Manage and allocate ad budgets efficiently to maximize results.
     
   • Regularly evaluate spending patterns and recommend adjustments based on performance trends.
     

5. Collaboration:

   • Work closely with content creators, designers, and developers to ensure alignment between ads and landing pages.
     
   • Collaborate with the marketing team to integrate ads into broader digital strategies.
     

6. Market Trends and Innovation:

   • Stay updated with the latest trends, tools, and best practices in Google and Meta advertising.
     
   • Identify opportunities for experimentation and innovation within campaigns.
     

Requirements

• Experience:

  • Minimum 2 years of experience managing Google Ads and Meta Ads campaigns.
    
  • Proven track record of improving campaign performance and achieving business goals.
    

• Technical Skills:

  • Proficiency in Google Ads Manager, Meta Business Suite, and Google Analytics.
    
  • Experience with retargeting, audience segmentation, and A/B testing.
    
  • Familiarity with SEO/SEM principles and their relationship to paid campaigns.
    

• Soft Skills:

  • Strong analytical and problem-solving skills.
    
  • Excellent verbal and written communication skills.
    
  • Ability to work independently and manage multiple campaigns simultaneously.
    

Preferred Qualifications

• Certifications in Google Ads or Meta Ads.
  
• Experience with e-commerce advertising and platforms like Shopify.
  
• Familiarity with tools such as SEMrush, Ahrefs, or similar marketing platforms.