Marketing Executive

Company Overview

InspireOne Technologies (Master-O) is a B2B SaaS company that improves field force productivity through digital enablement. Our mobile-first sales enablement solution is leveraged by leading Banking, Insurance, Financial Services and Pharma clients to boost front-line sales productivity. Our product combines mobile technologies and backend as a service with game design, behavioral science, learning content, and big data.

At Master-O, our mission statement is to “Elevate Customer Interactions”.

We believe frontline executives in enterprises can generate more revenue & provide a differentiated customer experience if they are made more effective. To achieve that, companies rely on Master-O’s frontline readiness platform to continuously upskill, effectively enable and engage reps to enhance revenue generation.

With customers across Banks, Insurance, Pharma, Retail, FMCG, and Auto industries in over 20 countries, we now aim to further scale our implementations across more customers, industries, and countries while continuously improving the quality of our operations.

We’re expanding our business on the back of growing customer traction and improving go-to-market fitment. To successfully scale, we are looking for someone with 1 to 3 years of B2B SaaS-marketing experience, who aspires to become a major catalyst in elevating customer interaction in a fast-growing organization.

About The Role
If you live and breathe marketing, we need to talk. We are looking for a flexible and versatile marketeer who will be responsible for the growth of our inbound sales channels. We are looking for a Digital Marketing Specialist to develop, implement, track, and optimize our digital & traditional marketing campaigns across all channels in India and South Asia.

Key Responsibility Areas:

1. Improving the visibility and brand positioning of the company by executing content marketing strategies and promotion of our thought leadership content
2. Generating qualified marketing leads (for India and APAC) through organic (SEO, Social Media), inorganic marketing (LinkedIn paid campaigns, Google Ads) and Email Marketing strategies
3. Improving and managing the complete brand website. Monitoring traffic and tracking monthly growth, and visitor behavior
4. Generating creative content on our blog / website, 3rd party sites including eBooks, Podcasts, Infographics, videos and more
5. Managing and improving the Lead Generation and Lead Management processes of the organization
6. Collaborating with global partners for national and international level branding and marketing initiatives

Behavioural Competency:

1. Strategic Thinking while being detail orientated
2. Problem Solving
3. Business acumen
4. Strong verbal & written communication
5. Analytical skills
6. Strong Networking Skills
7. Entrepreneurial Mindset
8. Effective communication skills
9. Negotiation and influencing skills
10. Good visual storytelling skills