Global Digital Marketing Manager

GLOBAL DIGITAL MARKETING MANAGER

(Pittsburgh, New York City - US)

(Montreal, Quebec - Canada)

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.

Learn more at www.ivalua.com. Follow us on LinkedIn and Twitter.

THE OPPORTUNITY

CONTEXT:

Our Global Digital Marketing team is dedicated to raising awareness, demand generation, and lead nurture and conversion through the use of digital channels to promote Ivalua’s services and solutions. The team’s score includes but is not limited to Website, Landing Pages, Email Marketing, SEM, SEO, Social Media (paid and organic), and Affiliate marketing. With 5 existing members, this role will act as the central hub of collaboration for efforts across the growing Digital team. This position reports directly to the Global Director of Digital Marketing who is based in New York, NY.

ROLE:

Ivalua is seeking a Global Digital Marketing Manager to manage, support, and execute end-to-end digital tactics to further accelerate Ivalua’s global demand generation and nurture conversion efforts. This person will instill best practices across the organization’s active campaigns and consistently hit or exceed channel KPIs.

WHAT YOU WILL DO WITH US

• Design and execute global content and digital marketing initiatives, including SEO, SEM, email marketing, social media, lifecycle stage marketing, and CRO programs, to help support product launches and integrated campaigns
• Measure and report digital marketing campaign performance, identify trends & insights, and optimize spend accordingly
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages, instrument conversion points, optimize user funnels, and improve user experience across multiple channels and touchpoints
• Brainstorm creative growth strategies and customer pathways, evaluate emerging technologies and best practices, and provide thought leadership for adoption where appropriate
• Collaborate with agencies and other vendor partners

YOUR PROFILE

If you have the below experience and strengths this role could be for you:

Skills and Experience:

• Minimum 5-7 years of experience working on digital marketing campaigns that engage, inform, and convert
• Experience identifying target audiences, optimizing landing pages and user funnels
• A/B testing, and running multivariate experiments
• Solid knowledge of website analytics tools (e.g. Google Analytics)
• Proficient to expert in HubSpot or similar marketing automation platform
• English is required as we serve customers throughout Canada from our Montreal location, and a significant majority of business is conducted in English; however, wherever possible, we will support the employee's right to work in French)

Soft Skills:

• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong analytical and problem-solving skills
• Data-driven approach; ability to draw conclusions and devise strategic recommendations based on findings

WHAT HAPPENS NEXT

If your application fits this specific position’s needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals – apply today!

Our Talent team will guide you through every step of the interview process - from preparation to completion. They're here to support you!

Our recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role.

Interviews will be conducted virtually via video or on-site with face-to-face meetings.

LIFE AT IVALUA

• Hybrid working model (3 days in the office per week)
• We're a team dedicated to pushing the boundaries of product innovation and technology
• Sustainable growth, privately held
• A stable and cash-flow positive company for 10 years
• Snacks and weekly lunches in the office
• Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
• Unlock and unleash your full professional potential with our exceptional training and career development program
• Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued
• Regular social events, competitive outings, team running events, and musical activities,
• Comparably recognized Ivalua for the following (https://www.comparably.com/companies/ivalua)):

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United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. https://www.linkedin.com/company/ivalua/about/

Experience life at Ivalua - check out our captivating video! Gain insight into our unique company culture and get a glimpse of what it's like to work with us.

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