Product Marketing Manager

About the Role

We are looking for a Product Marketing Manager in London to lead the creation and optimisation of our regional go-to-market strategy, lead on company-wide initiatives and work closely with our Product Managers on global feature releases. Reporting to the Product Marketing Lead, you will be key to accelerating our commercial growth in the UK and building our product-led brand globally.

To excel in this role, you need to be data-driven, a great collaborator, highly attentive to detail, and passionate about both the commercial and technical sides of a SaaS business. You also need to be able to collect and synthesize many inputs to create compelling go-to-market strategies.

Responsibilities

• Become an expert and centralize understanding of our buying audience (customers & personas)
• Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
• Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
• Lead and iterate on the creation and constant improvement of regional go-to-market strategy based with a data-driven approach and a focus on stakeholder management
• Oversee the process for creating impactful product positioning, value propositions, and messaging, ensuring this is rolled out consistently and iterated on.
• Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
• Partner with Product to define the product strategy and roadmap based on market and sales insights
• Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
• Lead the creation and maintenance of competitive enablement for Sales and Product teams
• Oversee goals, strategy and execution for new product and feature launches
• Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
• Track, measure, and report against objectives
• Work closely with and mentor other product marketing managers

Requirements

• 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment.
• Willing to work from our London office
• You are a English native speaker, additional European languages are a plus
• You are an analytical and a data-driven decision-maker
• You are customer-obsessed
• You are humble but ambitious and eager to make an impact

Company Benefits

• 30 days holiday paid leave
• Competitive compensation package
• Two weeks exchange policy to another Payhawk office (London, Berlin, Barcelona, Sofia, Amsterdam, Paris)
• Flexible working hours
• Regular team-wide events
• Opportunity to use the Payhawk product

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.