Director, Content Strategy

For this job we are currently only hiring candidates based in the United States.

About the opportunity

Ontra is seeking a dynamic Director of Content Strategy with deep private funds experience to join our rapidly growing company and drive a world-class marketing and content strategy.

This person will produce compelling and relevant content that supports thought leadership, engagement, web traffic, and drive acquisition as well as customer retention. You should also be an exceptional writer who can successfully manage the full cycle of content—long-form and short-form—from ideation to execution. Besides written content, you should be comfortable with content formats such as video and webinars. You possess a knack for simplifying the complex.

We’re looking for a strategic storyteller with insatiable creativity and a penchant for experimentation. In other words: you have a lot of cool ideas, are quick to execute, and are comfortable optimizing. You are also comfortable expounding on technical topics and using data to create attention-grabbing pieces. Your audience-centric mindset will guide you to create helpful and unique content that Ontra customers, prospects, and partners want.

The Director of Content Strategy will lead a team of 2-3 and report to the VP of Product Marketing & Content.

What you’ll do

• Act as our company champion for content marketing best practices and help formulate Ontra’s POV as an industry leader
• Develop and execute on an ambitious and evolving content strategy. From that, craft actionable goals and create and maintain marketing editorial plans and thematic calendars
• Lead as an exceptional player-coach, building and managing a content team, and event content marketers
• Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, e-books, blog posts, webinars, email copy, and more; Recommend different content types appropriate to associated channels to reach multiple personas
• Work closely with marketing partners to develop a measurable and results-driven content distribution strategy including social / channel distribution; Work with regional marketers and leaders to execute an efficient localization strategy
• Deeply understand our customers, personas, and the broader private markets industry; Stay on top of industry developments, news, and trends so that we publish content that resonates with Ontra target prospects and customers
• Work closely with internal customer / industry subject matter experts (SMEs) to generate novel thought leadership
• Measure, analyze, and report on content performance – inclusive of audits of existing content performance to refresh and adjust for emerging priorities
• Develop and implement standards, systems, best practices, and templates for content, and continually raise the bar for the company’s editorial standards; Ensure all content adheres to legal and regulatory requirements
• Evaluate existing content marketing tools and technology and identify potential for future upgrades

What you’ll bring

• Strategy and execution: 8+ years of content strategy and execution of full funnel B2B content journeys, including 5+ years of editorial oversight
• Industry expertise: Deep understanding of market trends, competitive landscapes, and customer behaviors in the private funds industry (focus on legal and compliance personas preferred)
• People Management: 4+ years of people management experience, including hiring and building out a team
• Strong written communication: Exceptional writing and editorial skills, and ability to write across a variety of formats including white papers, blog posts, emails, and direct response ads
• Data driven: Analytical mindset with proficiency in leveraging data to create compelling narratives, as well as to drive decision-making; Ability to analyze data and create metrics to optimize content marketing initiatives
• Attention to detail: Does not let important details slip through the cracks or derail a project; ensures content is error-free prior to submission
• Collaborative: Strong internal communicator with excellent interpersonal skills who can properly navigate a diverse set of stakeholders–up, down, and across–all with their own priorities and initiatives
• Adaptability: Adjusts quickly to changing priorities and conditions; copes effectively with complexity and change
• Intellectually Curious: Proactively monitors industry trends and contemplates how evolving market conditions impact our company and our customers, while continually expanding their understanding of the industry and applying learnings to content projects
• Project Management: Proficiency with project management and content marketing platforms, including Asana, Knotch, etc.