Content Marketing executive

MikeLegal is an innovative SaaS startup dedicated to helping legal teams conduct tasks more efficiently. Today we are working with 300+ firms across law firms and companies including some of the largest firms in India. We are looking for a talented Content Marketer to join our team and help us engage our audience, drive leads, and build brand awareness.
Position Overview:
As a Content Marketer, you will play a crucial role in creating and executing content strategies that resonate with our target audience. You will be responsible for managing our LinkedIn presence, organizing webinars, developing case studies, and executing email marketing campaigns.
Key Responsibilities:
• LinkedIn Management:
o Develop and implement a LinkedIn content strategy to grow our presence and engage with our audience.
o Create compelling posts, articles, and visuals that reflect our brand voice and messaging.
o Monitor engagement metrics and adjust strategies accordingly.
• Webinar Planning and Execution:
o Organize and promote webinars that showcase our product and thought leadership.
o Collaborate with subject matter experts to develop relevant content and presentations.
o Manage logistics, including scheduling, invitations, and follow-up communications.
• Case Study Development:
o Gather data and insights from clients to create impactful case studies that highlight the effectiveness of our solutions.
o Work closely with sales and customer success teams to identify success stories and compelling narratives.
• Email Marketing Campaigns:
o Plan and execute email marketing campaigns aimed at nurturing leads and engaging existing customers.
o Develop targeted messaging and creative content for various audience segments.
o Analyze campaign performance and optimize for better results.
• Content Strategy:
o Collaborate with the marketing team to develop a cohesive content strategy that aligns with overall business goals.
o Stay up-to-date with industry trends and best practices to inform content creation.
Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in content marketing, preferably in the SaaS industry.
• Strong understanding of LinkedIn and experience in managing professional social media accounts.
• Proven experience in organizing webinars and creating engaging presentation content.
• Excellent writing and editing skills with a knack for storytelling.
• Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced startup environment.
What We Offer:
• Competitive salary and benefits package.
• Opportunity to work in a dynamic startup environment with room for growth.
• A collaborative and innovative team culture.