Head of Digital Experience & Operations

As the Head of Digital Experience & Operations, you will develop, manage, and optimize ActiveCampaign’s website experience assets inclusive of activecampaign.com and postmarkapp.com. You will be ultimately responsible for leading a best in class digital experience on a global scale, and a high-performing team that is focused on customer acquisition and full funnel growth optimization.

You will play a key role as a leader on our revenue and performance marketing team, connecting in-market activations with a seamless and high-impacting digital strategy and integrated experience. This role is critical in developing the strategy to drive growth and conversion throughout our website experiences, supporting the full customer life-cycle. You will drive cross-functional collaboration and alignment to develop and implement innovative and comprehensive roadmaps for all ActiveCampaign primary site experiences on a global scale. You are also an authentic and conscious leader that can simultaneously drive a highly performant marketing team with a builder mindset.

What your day could consist of:

• Drive cross-functional partnership and collaboration to ensure site roadmaps and plans are in direct alignment with our marketing strategies, programs, and plans
• Work in direct partnership with creative, product marketing, and growth teams to drive continuous optimizations and best in class customer experience across all AC digital footprints
• Manage our full website tech stack, ensuring continuous uptime and best in class performance
• Directly lead, manage, and develop a high-performing team of engineers and product manager(s)
• Drive the strategy and corresponding initiatives to ensure our digital experiences offer a compelling and intuitive experience for the entire customer journey for our ICP
• Work with marketing leaders, creative, and product marketing to develop and implement experience strategies and programs that help ActiveCampaign achieve their growth and performance goals
• Drive the strategy and roadmap plan for continuous releases and launches
• Directly partner with marketing and product to effectively design and optimize our GTM processes and operations to drive innovation and improved performance throughout our site experiences
• Partner closely with Engineering, Security, and Billing teams to ensure our e-commerce experience is best in class

What is needed:

• 12+ Years in Marketing and/or related field with the majority of time in digital experience management, with 8+ years in people leadership
• SaaS Experience
• Global site management (language and country) required MarTech or adjacent industry experience preferred
• Direct experience with a high-performing e-commerce or PLG based environment
• Extensive and robust tech stack management experience
• Superb communications skills across all mediums, and all levels of the organization
• Success in planning, developing, and executing roadmaps and testing plans
• Drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally