Senior Marketing Manager

As part of the Growth Markets Marketing team, you will focus on developing and delivering integrated marketing campaigns for a new top 4 American rightsholder on DAZN. You will need to be fluent and engaged in all facets of integrated marketing, including optimising owned & earned marketing channels within DAZN and partner eco-systems, as well as more traditional paid media campaigns to drive growth throughout the season. This is a hybrid role based in our New York office with a minimum of 3 days a week required in the office. Periodic travel domestically or overseas may also be required. The salary range would be between $100,000-$150,000 depending on experience.

As our new Senior Marketing Manager, you’ll have the opportunity to:

• Delivering 360 marketing campaigns driving global reach, awareness, and acquisition for this core rightsholder – primary focus markets includes North America, Central America, LATAM, and Asia.
• Building and managing relationships with external channel partners.
• Campaign delivery including management of cross-functional execution teams (e.g. Social, Creative, Media, DAZN News, Legal, Product & Tech, Commercial).
• Working with key internal stakeholders to build earned media programs including PR and influencer marketing
• Budget management, including liaison with finance on CPA/ROAS results & forecasting.
• Reporting on campaign performance in weekly trading meetings and post campaign analysis.

You'll have:

• Minimum of 5 years’ experience in a marketing role - either agency or client side.
• Demonstrated hands-on experience running both on and offline marketing campaigns at scale.
• Have a strong understanding and experience in planning activity across owned, earned and paid channels, as well as partner marketing.
• Show understanding of the importance of a full funnel measurement framework.
• Experience in a rigorous, data-led environment with proven ability to drive results.
• Excellent attention to detail.
• Strong written and oral communication skills.
• Interest in sports and/or the media & OTT landscape.
• Bachelor degree (or equivalent) education in related subject
• The ability to adapt to a changing business needs in a fast-paced entrepreneurial environment