Head of Growth

*🌎 Location: Global Remote – Must overlap with US Central Time from 10 am-1 pm
*
💰 Compensation: $60,000 - $80,000 USD + 1% Equity + Performance-based incentives (targeting $110,000 - $140,000 by end of 2025)

🐬 Do you wake up every day ready to chase big goals? At Fluyo, our growth team has one mission: reach 100,000 paid subscribers by the end of 2025. Fluyo is the highest-funded app on Kickstarter ever and one of the most anticipated language learning app launches in history. We’re hiring a Head of Growth who can take our incredible history and turn it into an incredible future. This role is for someone who thrives on hustle and knows how to move the needle with precision, creativity, and grit.

📈 What You’ll Do:

• Drive Our Growth Engine: Your mission is simple: take us to 100,000 paid subscribers (and beyond). You’ll set, track, and optimize every key metric—acquisition, activation, retention, referrals, revenue and reactivation—using a data-driven approach that balances big-picture strategy with a sharp focus on actionable metrics.
• Be Our Growth Architect: Own our entire growth strategy, blending hands-on campaign execution (70%) with strategic insights (30%). Optimize customer acquisition costs across channels and elevate lifetime value in each user segment.
• Master Influencer Marketing: You’ll be the force behind our influencer campaigns, managing outreach with top YouTubers and creators. Create high-impact partnerships that catapult Fluyo into wider recognition and fuel user growth.
• Create & Lead Content: Develop short-form, high-engagement content yourself, while building and leading a team that amplifies Fluyo’s social media presence. Whether through direct creation or delegation, you’ll ensure Fluyo’s voice is resonant and far-reaching.
• Reduce Churn & Maximize Retention: Get into the mindset of our users and implement tactics that foster loyalty. Innovate referral programs that turn satisfied users into passionate ambassadors.
• Experiment & Iterate: Data is your fuel. Use A/B testing, analytics tools (Google Analytics, Mixpanel, etc.), and a results-driven mindset to validate strategies, drive growth, and pivot quickly based on real-time data.

🧰 Who You Are:

• Growth-Obsessed: You’re a relentless growth marketer with a proven record in acquisition, retention, and optimizing LTV. You’re ready to hustle to hit ambitious targets and think creatively about how to reach them.
• Analytical & Strategic: You live in the data, finding patterns and insights others miss. You’re all about the metrics, with expertise in CAC and LTV, and you use data to craft every growth move.
• Content & Social Media Savvy: Comfortable with paid and organic channels, you’re a pro at creating short-form content that resonates. You understand the power of both short and long-form content, and you know how to make it convert.
• Influencer Whisperer: You know how to work with influencers and YouTubers to scale visibility, drive brand recognition, and convert fans into subscribers.
• Cross-functional Leader: You’re ready to wear many hats and make things happen—whether by working directly with the product team or leading a small team. You thrive in fast-paced, dynamic environments where every day is a new challenge.
• A passionate learner and gamer: Our team is made up of polyglots, language learners, and gamers 📋 Qualifications:
• Extensive experience in growth marketing or digital marketing with a focus on acquisition and retention.
• Proficient in analytics tools, A/B testing frameworks, and performance dashboards.
• Hands-on experience with social media and influencer campaigns, and adept at content creation for growth.
• A relentless, mission-driven mindset. You want to make a tangible impact and drive Fluyo’s growth to category leadership.

🐬About Fluyo
We make people fluent.
*Fluyo is the most fun and effective language learning experience ever created.
We’re gearing up for a December launch, backed by over 150,000 people on our waitlist and the support of 8,000 Kickstarter backers. If you’re a growth leader who’s as ambitious as we are and resonate with our mission, we want to meet you!

✅ Complete the questions here to apply: https://forms.gle/4ZUQNCArtA3CGFfX8. We read every question response and use your answers as the foundation of our hiring process.