Digital Marketing Executive

The Digital Marketing Executive will implement strategic digital marketing efforts across various channels, driving brand awareness, engagement, and lead generation. This role requires a candidate skilled in both SEO and broader digital marketing tactics like paid advertising, social media marketing, and content strategy, with a focus on measurable ROI.

Key Responsibilities:
Develop, execute, and optimize digital marketing campaigns across multiple platforms (SEO, SEM, social media, email marketing, etc.) that aligns with overall business goals.

Set clear KPIs for campaigns and ensure strategies are implemented for maximum ROI.

Conduct keyword research, optimize on-page elements, and track keyword rankings.

Use SEO techniques such as backlink analysis and competitor research.

Perform SEO audits, analyze reports, and provide actionable insights.

Track and improve website and blog traffic through technical SEO improvements.

Collaborate with writers, designers and development teams to ensure SEO best practices and ensure consistent branding.

Manage and report on paid advertising campaigns, including Google Ads, LinkedIn, and social media ads. The primary goal should be to improve ad performance and ROI.

Plan and implement social media marketing strategies to improve reach and impressions while enhancing brand awareness and engagement.

Implement strategies to optimize customer journeys, improve funnel performance, and reduce drop-offs.

Analyze marketing metrics and create detailed reports on campaign performance and effectiveness.

Keep up with industry trends and competitors’ marketing activities.

Provide mentorship and training to junior team members on best practices and new tools.

Experience Requirement:
Min 3+ years of experience in digital marketing, with a focus on SEO and campaign management.

Proven success in creating and managing multi-channel digital marketing campaigns.

Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field.

Google Analytics, Google Ads, and/or HubSpot certifications preferred.