Sr Content Marketer

Company Overview

At Zuora, we do Modern Business. We’re helping people subscribe to new ways of doing business that are better for people, companies and ultimately the planet. It’s an approach resulting from the shift to the Subscription Economy that puts customers first by building recurring relationships instead of one-time product sales and focuses on sustainable growth. Through our leading expertise and multi-product suite, we are transforming all industries and working with the world’s most innovative companies to monetize new business models, nurture subscriber relationships and optimize their digital experiences.

The Team & Role

We're at the forefront of Total Monetization. The B2B SaaS world is undergoing change with different monetization models at play. Our Usage Solution is driving the next wave of growth. Your work will directly impact Zuora's market leadership by educating the B2B SaaS industry on usage-based pricing models, contributing to our revenue growth and market expansion.

You'll tackle exciting challenges like crafting complex pricing concepts into compelling narratives, developing and collaborating with thought leaders and creating a content and distribution strategy for the usage solution of Zuora.

This is a hybrid position, so you'll work both remotely and in the office.

What you’ll do

• Develop and implement a content marketing strategy that supports our overall marketing objectives and GTM goals, with a specific focus on our Usage Solution.
• Create high-quality, engaging content across various formats (blog posts, whitepapers, case studies, ebooks, infographics, etc.).
• Manage the entire content lifecycle, from ideation and creation to approvals and distribution across various channels
• Own the content calendar and ensure timely delivery of all content projects
• Develop and execute a robust content distribution strategy across various channels.
• Serve as the primary point of contact (POC) for SEO vendors, managing relationships and coordinating efforts to improve organic search visibility
• Edit and refine articles written by other team members, subject matter experts, or external contributors to ensure consistency in quality, tone, and messaging
• Analyze content performance metrics and use data-driven insights to continuously improve content strategy, tactics, and distribution

Your experience

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• 6+ years of experience in content marketing, preferably in B2B SaaS or technology industries
• Proven track record of creating and distributing successful content marketing campaigns that drive business results
• Excellent writing and editing skills with the ability to adapt tone and style for different audiences and formats
• Strong understanding of SEO best practices and experience with SEO tools
• Familiarity with content management systems and marketing automation platforms
• Data-driven mindset with experience in content analytics and performance measurement
• Ability to work collaboratively in a fast-paced environment
• Up-to-date knowledge of content marketing trends and best practices in the B2B SaaS space

Nice to haves:

• Experience with marketing automation tools and SEO tools (e.g., HubSpot, SemRush)
• Knowledge of subscription economy trends and usage-based pricing models

#ZEOLife at Zuora

As an industry pioneer, our work is constantly evolving and challenging us in new ways that require us to think differently, iterate often and learn constantly—it’s exciting. Our people, whom we refer to as “ZEOs" are empowered to take on a mindset of ownership and make a bigger impact here. Our teams collaborate deeply, exchange different ideas openly and together we’re making what’s next possible for our customers, community and the world.

As part of our commitment to building an inclusive, high-performance culture where ZEOs feel inspired, connected and valued, we support ZEOs with:

• Competitive compensation, corporate bonus program and performance rewards, company equity and retirement programs
• Medical insurance
• Generous, flexible time off
• Paid holidays, “wellness” days and company wide end of year break
• 6 months fully paid parental leave
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing

Specific benefits offerings may vary by country and can be viewed in more detail during your interview process.

Location & Work Arrangements

Organizations and teams at Zuora are empowered to design efficient and flexible ways of working, being intentional about scheduling, communication, and collaboration strategies that help us achieve our best results. In our dynamic, globally distributed company, this means balancing flexibility and responsibility — flexibility to live our lives to the fullest, and responsibility to each other, to our customers, and to our shareholders. For most roles, we offer the flexibility to work both remotely and at Zuora offices.

Our Commitment to an Inclusive Workplace

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.