Sr. Digital / Performance Marketing Manager

About Us:
PlayShifu is one of the fastest-growing technology startups creating award-winning smart educational toys that make people say, “I wish I had them in my childhood!” We're scaling our brand online, working across multiple marketing channels to acquire new customers aggressively. If you have a passion for data-driven digital marketing, a relentless growth mindset, and the agility to tackle new challenges, read on!
About The Team:
The marketing team at PlayShifu drives our brand’s growth and success. This team is a unique mix of creative and analytical thinkers, high-energy executors, and continuous experimenters who are passionate about their craft. We thrive on new ideas, collaborative thinking, and setting high standards for quality and impact!

What You’ll Do:

• Set the Vision & Roadmap: Define and execute a comprehensive performance marketing and SEO roadmap with an ROI and RoAS-driven approach across Meta, Google, and other channels in multiple markets.
• Optimise Ad Performance: Lead end-to-end management of paid media campaigns, focusing on channel strategy, targeting, bidding, ad placement, and creative testing to maximise conversions and drive down CPAs.
• SEO Strategy & Implementation: Develop and execute an SEO strategy covering both on-page and technical SEO, including keyword research, meta-tagging, internal linking, structured data markup, and page performance optimisation tailored to our Next.js tech stack.
• Technical SEO & Performance Enhancements: Ensure SEO best practices are integrated into the website’s Next.js and Node.js framework, including server-side rendering, dynamic content handling, and URL structure optimisation.
• Advanced Pixel & Tracking Implementation: Develop and manage pixel integrations, event tracking, and conversion APIs, especially on Meta, ensuring accurate data flow and attribution with a strong grasp of Next.js and Node.js back-end requirements.
• Conversion Rate Optimisation (CRO): Collaborate with design and development teams to optimise website UX and create high-converting landing pages, using data-driven insights for continuous A/B testing and experimentation.
• Cross-Functional Campaigns: Design campaigns to create buzz, drive awareness, and build momentum for new product launches.
• Content Strategy for SEO: Work with content teams to develop and optimise content that aligns with SEO strategies and drives organic traffic. This includes blog articles, product pages, and landing pages.
• Data-Driven Decisions: Conduct ongoing analysis for targeting, retargeting, audience expansion, keyword performance, and organic traffic trends, using data to optimise ad spend, SEO efforts, and creative assets.
• Automation & Analytics: Leverage marketing automation and analytics platforms to streamline reporting, assess performance, and drive strategic adjustments for optimal growth.

What We’re Looking For:

• Technical Expertise in Performance Marketing: Proficient in managing and optimising ads across Meta, Google, and other key channels, with a strong understanding of advanced tracking solutions, including Meta Pixel, Google Tag Manager, and server-side tracking.
• SEO Expertise with Next.js and Node.js: Good understanding of SEO best practices for a website built on Next.js and Node.js, with practical experience in optimising performance for search engines, including page speed, responsive design, and core web vitals.
• Analytical and Data-Driven: Skilled in using SEO and analytics platforms (Google Analytics, Google Search Console, SEMrush, etc.) and conversion tracking tools to monitor performance, identify trends, and make data-backed decisions.
• Experience in Campaign Automation: Familiarity with automation tools (e.g., Zapier, Google Data Studio, or HubSpot) and a keen understanding of how to integrate them into campaign workflows for maximum efficiency.
• Innovative CRO Approaches: Ability to drive creative solutions for CRO, including new ad formats, landing page designs, and keyword strategies, with a focus on continuous testing and improvement.
• Adaptability in a Fast-Paced Environment: A keen understanding of the dynamic nature of digital marketing, with the flexibility to pivot strategies based on performance data and industry changes.

What We Offer:

• Innovative Product Portfolio: Work on some of the most creative consumer products, designed and developed in India for a global audience.
• Talented and Motivated Team: Join a highly skilled team that’s passionate about building, learning, and growing.
• Growth and Development Opportunities: Enhance your skills through challenging projects, learning resources, and exposure to multiple global markets.
• Competitive Compensation: We value your expertise and offer a competitive salary to reflect that.
• Perks and Work Culture: Enjoy endless snacks, team lunches, regular events, and a vibrant central office location.