Digital Marketing Lead

At Better Marketing, we craft sustainable lead generation strategies through organic marketing. Our agency is built on the belief that content, combined with art, science, and data, can create compelling stories that attract the right customers. We focus on executing marketing strategies that generate long-term results, helping businesses grow without relying on paid ads. Our primary customers are located in US.

We are seeking a dynamic, client-focused professional to lead strategy development, oversee client relationships, and work with the internal team to ensure seamless execution. The ideal candidate will have a strong background in content marketing, an ability to understand client needs, and a knack for building actionable, data-driven marketing strategies.

Responsibilities:

• Act as the primary point of contact for clients, building and nurturing strong, long-term relationships.
• Understand clients' business models, goals, and target audiences to tailor content marketing strategies accordingly.
• Communicate project progress, insights, and results to clients, ensuring alignment at every stage.
• Lead the process of understanding client businesses, reviewing products/services, and analyzing competitors.
• Build and develop content strategies, including content calendars, in alignment with clients' goals.
• Collaborate with the creative and technical teams to ensure the content aligns with SEO best practices and audience preferences.
• Work closely with the content creation team, including writers, designers, and video producers, to ensure high-quality output.
• Manage the distribution of content across prioritized channels like websites, social media, newsletters, and more.
• Optimize campaigns through data analysis and ensure continuous improvement in performance.

About You:

• 5+ years of experience in digital marketing, with a focus on content strategy and organic lead generation.
• Proven experience in client relationship management, ideally in a marketing or agency environment.
• Strong understanding of SEO, social media, email marketing, and other digital distribution channels.
• Excellent communication and project management skills.
• Ability to analyze data and optimize marketing campaigns.
• Experience managing or working within a content team, with the ability to guide strategy and execution.

Perks & Benefits:

• Work remotely, anywhere in the world! Ditch the commute, embrace flexibility.
• Comprehensive health insurance - spouse, kids, parents (pre-conditions!), 24/7 remote doctors.
• Generous PTO (12 paid, 6 sick) + national/regional holidays + paid parental leave.
• Annual off-sites - fully funded team trips, work & fun combined!
• Drive initiatives from scratch, solve real challenges, maximize your career value.
• Supportive, results-oriented team. Learn, grow, be your best.