Head of Product Marketing - B2C

Our Story Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

This is the first ever Product Marketing role at Zopa Bank and an exciting start of a new capability for our Customer function. Working in close, active partnership with the VP of Marketing, this person will be a champion of in-house expertise in this area. This hire would play a key role in establishing the function internally and helping Zopa Bank transform how it develops innovative propositions, introduces new products to market and scales feature adoption with our customers.

Specifically, this person will play a critical role launching and maturing our new current account product. This is a critical gateway product for the company, enabling a high frequency, deep relationships with customers as well as enabling greater usage of other products. The target is hundreds of thousands of customers by the end next year with product-market fit achieved, ahead of more rapid scaling and further investment in 2026. The new hire will be a very close collaborator and support to the Current Account Product Director, working across the Current Account tribe as is relevant to achieve OKRs.

A day in the life:

• Develop and execute an innovative approach to product marketing in line with our strategic objectives and growth priorities.
• Work across the product lifecycle to unlock value and drive “marketing by design” into product development processes.
• Synthesise customer research and input competitor analysis to bring Zopa’s product value to the market in the most effective way.
• Co-create and present compelling feature proposals with Product Management and Product Design with consideration to their marketability.
• Sharpen and elevate the value proposition approach for headline or new products with distinctive product communications and well-crafted key messaging.
• Create, iterate and improve product marketing content across critical marketing touchpoints (e.g. landing page) and key product journeys (e.g. onboarding, CRM) leveraging relevant performance data and actionable customer insights.
• Develop and execute go-to-market and launch plans – including product naming - for any significant releases or key feature innovations.
• Brief and steer the relevant Growth and Marketing specialists on any activation, or campaign requirements.

About you, ideally your track record and experience will look something like:

• You have extensive experience working in product marketing and/or a highly related marketing specialism.
• You have experience working in and/or for digital product businesses where you can demonstrate how your product marketing skills helped them scale and grow. Some fintech experience is preferable but not essential.
• You will have a nice mixture of strategic skillsets (e.g. proposition development, research and testing methodologies) but are also adept in more creative contexts and written deliverables (e.g. naming, messaging, narrative).

Your attitude and skills might look like:

• You have a holistic end-to-end perspective on marketing and product. You see the customer journey in its totality and can naturally engage with different functional specialists and subject matter experts quicky.
• You will be someone who is highly autonomous and entrepreneurial. You enjoy getting stuck into new problem spaces every day and have loads of drive to deliver positive outcomes and key results for the business.
• You are a great communicator and actively represent your discipline in the way you are able to tell simple but compelling stories about the product and Zopa experience.