Technical Specialist (Salesforce Marketing Cloud)

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Overview

As part of the VML EMEA Enablement Team the Technical Specialist’s (aka Enterprise / Solutions Architect) primary role is to partner with VML and its client's Marketing and Technical teams to deliver data led solutions by leading the design, delivery, and execution of client engagement solutions, including CRM, Personalization, Marketing Automation, and act as a trusted advisor to our customers while aiding the customer's transformational journey.

This role plays a crucial role in bridging the gap between marketing requirements and technical capabilities, ensuring that marketing teams can leverage the right technology tools/solutions to achieve their goals effectively.

The Technical Specialist is a key figure in designing and implementing marketing technology solutions that empower marketing teams to drive successful campaigns, enhance customer experiences, and achieve overall marketing objectives. To accomplish this, this role possesses strong technical writing skills; a blend of operational, marketing knowledge and technical expertise, and must have the ability to set the vision translating business objectives into enticing and actionable recommendations. This person will need to naturally lead their colleagues and participate in building our team culture.

RESPONSIBILITIES:

Your duties as a Technical Specialist will include, but will not be limited to the following:

• Engage with existing and new clients to deliver strategic solutions, lead on technical client engagements from scoping the new engagement, to creating the solution and solution design documentation. This aspect of the role may require working closely with the Client Lead or Business Development team to gain a complete sense of client expectations and limitations
• Determine project scope and specifications to the final presentation of software solutions, the Solution Architect meets directly with clients to provide feedback, solution alignment and updates on projects. This may require reports and presentations, as well as demonstrations, to keep the client informed about issues that arise during development and report on integration and deployment
• Serve as a liaison between client and developers
• Support the team with technical solution recommendations as well as operational delivery of solutions
• Be process driven and provide technical innovation, most notably in the handover of technical solutions to the developer team

• Engage with developers, consultants and project managers and work with clients on the following type of engagements:

  • Solution design and architecture (Medium and High Complexity);
  • Data and technology governance principles
  • Scripting and query development
  • Data mapping and extract strategies
  • Relational data / data schema
  • Provide tech support on complicated requests
  • Participation in advanced technical projects
  • Integrations between marketing and data platforms
  • Web services and API development
  • Custom reporting, custom application development projects
  • HTML creation for webpages and emails
  • Webpage builds using jQuery framework

• Leverage native scripting languages relevant to solve for requirements in most effective, optimal and scalable manner.

• Active mentoring and knowledge transfer within the broader developer team.

• Keep up to date with new technologies, trends, and where applicable, the introduction of these to the developer team and/or organization as a whole

Requirements

Technology & Development

• Marketing technology experience (such as marketing data, production, content management, planning, implementation, various channel use - e.g. email, web, mobile etc., CRM, Audience Management and Analytics) in preferably some of the popular technology stacks including Google, Adobe, Salesforce Marketing Cloud Salesforce Data Cloud, Salesforce Personalisation, AWS, Snowflake, etc.
• Marketing Functional Experience – in order of importance
• Customer data platforms
• Personalization
• Direct Digital (Mobile, Email, SMS, MMS & Push)
• CMS & Content arbitration/automation
• Web Analytics
• Understanding the unique business requirements of customers within multiple industries and translating/presenting those needs into a compelling vision and roadmap for our customers
• Proven record of accomplishment with solution engineering
• Inquisitive, practical, and passionate about technology and sharing knowledge
• Ability to architect and develop middleware solutions between the technology stacks mentioned above
• Experience with SQL, relational databases (MSSQL, MySQL, etc.) and data modelling
• Bachelor’s degree - Marketing or Information Systems will be beneficial (or 5 year plus hands on marketing experience)
• CDP & CRM experience would be beneficial,g. understanding of data models, understanding of data base marketing, understanding of Lifecycles (Customer and Product)
• Data / Architecture certification would be beneficial
• Software development knowledge or experience with any of the following would be advantageous: mobile development (IOs or Android) or web development (PHP or ASP.Net core)

Leadership & Interpersonal Skills

• Experience working with a project management office
• Experience in Automotive industry beneficial
• Experience with best practice development methodologies
• At least 5 years’ experience in leading and mentoring a technical/dev team
• Solid oral and written interpersonal communication and relationship skills
• Proven time management skills in a dynamic team environment
• Ability to work as part of a team to solve problems in varied, fast-paced environments
• Willing and able to travel occasionally

#LI-HYRBID #LI-EMEA

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.