Specialist, Marketing Campaign Operations

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions.

Pure is blazing trails and setting records:

• For ten straight years, Gartner has named Pure a leader in the Magic Quadrant
• Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
• Industry analysts and press applaud Pure’s leadership across these dimensions
• And, our 5,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

Specialist, Marketing Campaign Operations

The Marketing Campaign Operations Specialist will be instrumental in enhancing Pure's operational efficiency. This role leverages top-tier platforms like Marketo and SFDC, along with tools such as Knak for email, Zendesk for ticketing, and Workato for automation, to ensure ongoing optimization.

Reporting to the Senior Manager, Marketing Campaign Operations, the specialist will be part of a team of six production experts, dedicated to supporting the marketing team’s global campaign needs. This position specifically focuses on supporting the EMEA Marketing team and requires working within EMEA hours.

In This Role You Will:

• Design and manage audience segmentation and audience list logic in Marketo for targeted marketing campaigns.
• Develop, test, and optimize emails using Knak, ensuring alignment with marketing goals.
• Apply basic HTML skills to create and modify email templates for various campaigns.
• Create and manage email nurture programs to engage and convert leads.
• Execute and manage promotional and operational smart campaigns.
• Conduct A/B testing to enhance email delivery rates and conversion effectiveness.
• Build and oversee comprehensive email campaigns in Marketo, including landing pages, templates, forms, workflows, and audience list management.
• Analyze email performance, including audience targeting, and provide actionable recommendations for improvement.
• Monitor lead flow post-campaign in SFDC, addressing or reporting any issues that arise.
• Troubleshoot and QA campaigns, automation, and other critical marketing operations tasks, such as process documentation.
• Generate detailed reports on Marketo email campaign performance and share insights with the Marketing team via the ticketing system.
• Contribute creative ideas to enhance marketing strategies and develop process documentation as required.
• Uphold governance standards with marketing requesters and offer insights for process improvement.

What You’ll Need To Bring To This Role

• 5-7 years of experience in Marketing Operations, preferably within the technology industry or a similar B2B setting.
• Proven ability to manage expectations, navigate stakeholder discussions as a SME, and incorporate feedback from multiple stakeholders while handling multiple email tickets.
• Experience with Marketo or similar email automation platforms (e.g., Eloqua) is required.
• Proficient in using SFDC or a comparable CRM tool.
• Strong customer-focused approach with excellent communication skills.
• Basic knowledge of HTML is required.
• A collaborative team player with a motivated mindset, eager to learn and committed to personal and professional growth.
• Knowledge of GDPR is a plus!

BE YOU—CORPORATE CLONES NEED NOT APPLY.

Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.

PURE IS COMMITTED TO EQUALITY.

Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

If you need assistance or an accommodation due to a disability, you may contact us at [email protected].

APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.

If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice.

DEEMED EXPORT LICENSE NOTICE.

Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.