Product Marketing Specialist

About Us:
Kasplo is on a mission to empower marketers with cutting-edge tools to enhance outreach, lead generation, and engagement. As we continue to grow, we are looking for a Product Marketing Specialist who will drive our marketing strategy and help elevate our brand in the market.

What You'll Do:
Lead marketing initiatives across multiple channels, including email, social media, and SEO.
Develop and execute cold email marketing campaigns to drive conversions and nurture leads.
Optimize website performance through SEO best practices to increase organic visibility.
Manage and grow our social media presence, crafting compelling content and strategies to build community engagement.
Collaborate with internal teams (sales, product, customer success) to ensure cohesive marketing efforts aligned with business goals.
Monitor and analyze marketing performance metrics to refine strategies and improve results.
Stay updated on industry trends and competitor activities to maintain a competitive edge.

What We're Looking For:
2-3 years of relevant experience.
Proven track record of driving successful marketing campaigns and increasing brand visibility.
Ability to work in a fast-paced, growing company, preferably in a SaaS or marketing tools environment.
Strong communication skills and ability to craft clear, engaging messages tailored to our audience.
Experience with marketing automation tools and CRM systems is a plus.

Preferred Qualifications:
Prior experience in a similar industry, such as SaaS or digital marketing.
Knowledge of the latest SEO and social media trends.
Strong analytical skills to measure performance and optimize strategies.

Why Kasplo?
At Kasplo, you'll have the opportunity to shape our marketing strategy, work with a passionate team, and be part of a company that is constantly innovating. We offer a flexible, remote working environment and a culture that fosters growth and collaboration.