Sr Marketing Executive

Role Description:
This is a full-time on-site role for a Senior Executive - Marketing located in Bengaluru. As a Senior Executive - Marketing at Ankercloud, you will be responsible for developing and implementing marketing strategies to drive business growth. This includes conducting market research, developing targeted marketing campaigns, managing digital marketing channels, analyzing campaign performance, and collaborating with cross-functional teams to ensure marketing efforts align with business objectives. You will also be involved in content creation, social media management, and monitoring industry trends to identify new marketing opportunities.

Responsibilities:
Creating a brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long-term.
Planning and execution of all communications and media actions on all channels, including online, social media, and events to drive awareness and demand to Ankercloud offerings in India and Europe.
Building and promoting customer case studies with alliance partners to provide customers with tangible results and implementation stories.
Developing and monitoring marketing plans to effectively drive customer awareness and adoption of cloud services by Ankercloud.
Managing the budget for advertising and promotional items.
Developing and managing alliance relationships with AWS, GCP, and Azure in India and Europe marketing teams.
Ensuring marketing activities are recognized, evaluated, and optimized through continuous tracking systems.
Source and manage a strong network of website/web flow developers and design experts.
Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Design, build, and maintain the online presence including website and social media.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.

Ideal Candidate Profile:
Brand awareness - a clear understanding of brands and the marketing mix.
Possess a very good understanding of how to drive business and market effectively.
Strong written and verbal communication skills.
Experience with cloud technologies and companies including AWS, GCP, Microsoft, and/or technology professional services firms.
Demonstrated experience in working with sales leaders in driving pipeline and revenue.
Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results.
Relationship and stakeholder management skills.
Good to have performance marketing Experience.