Marketing Associate

Hi, this is Arpana, one of the founding members of Fresh Prints. In December 2016, I came across a job post on Naukri from Jacob Goodman, one of the co-owners of Fresh Prints. They were looking for someone to lead their Operations team in India. The post had already been taken down, but I decided to send Jacob an email anyway. To my surprise, he replied, and soon I found myself stepping into what would be a life-changing opportunity.

During the interview process, it became clear just how new everything was. There was no office, no payroll system, no established infrastructure at all. But what struck me was Jacob and Josh’s unwavering belief in the vision they had for Fresh Prints.

They didn’t have all the answers, but their passion was contagious, and I knew I wanted to be part of building something from the ground up.

So, I jumped in. I found an office, figured out payroll, and brought in my childhood best friend to help get things off the ground. There were so many unknowns in those early days, but that’s exactly what made it so exciting.

I had the chance to wear multiple hats, solve problems on the fly, and help build something tangible. What started as a team of two quickly grew, and over the next few years, we scaled operations across Finance, Tech, and Marketing.

As the first employee of Fresh Prints India, I’ve been lucky enough to help shape this company from its earliest stages. After a short break to have my daughter, I returned to lead HR and recruiting. We’ve gone from a scrappy startup to a team of 400+ people across three countries. But the truth is, even with all that growth, we know it’s still day 1.

One of the things I’m most proud of is how we made it through COVID-19 together. I still remember March 15, 2020—Josh, our co-owner and CEO, sent an email to everyone announcing that the office was shutting down indefinitely. Just like so many people around the world, we were suddenly isolated from the routines and connections we relied on. We were nervous and found ourselves staring down a financial cliff.

In a matter of weeks, we went from million-dollar months to zero revenue. All universities closed. All events stopped.

But we’d been planning for the worst for years. From day 1 we knew we’d have to make our balance sheet a strength. We figured negative events were inevitable and our stress test was to always make sure we could operate for at least a year of 0 revenue without making layoffs. When Covid hit, we were scared, but felt prepared.

And as we struggled to adapt, something unexpected happened—we pivoted. As PPE demand soared, we initially hesitated, but then realized this was exactly what the world needed. Shifting from tees to PPE wasn’t just a business decision; it was about showing up in a way that mattered. The entire team rallied behind the idea, and our adaptability and speed helped us keep going.

While so many companies were just trying to survive, Fresh Prints not only made it but even grew. It wasn’t easy, but this experience showed me how deeply committed we are to each other and our mission. The grit and determination we built in those tough times, that willingness to adapt and keep each other steady—it's what defines us today.

The opportunities that were available to me when I joined as the first employee are still here today! In fact, they’re bigger now than ever. We’re at an exciting point in our journey, and we’re looking for people who want to have a massive impact on the next chapter of this story.

If you’re someone who sees opportunity and isn’t afraid to chase it, this is the role for you. We’re looking for someone with the entrepreneurial drive to take ownership, challenge the norm, and help us build something that lasts. Fresh Prints is a place where there are no limits. If you’re someone who likes running at challenges head on, this is the role for you. If you’re looking for a clear set of instructions, this role isn’t.

If our story resonates, we want to hear from you!

Here’s more about the role:

Fresh Prints is an NYC-based custom apparel startup, experiencing 60% growth Y/Y. As a Retention Coordinator, you’ll join a team driving the growth of our $40 million business by retaining high-value accounts at scale.

You’ll grow as Fresh Prints grows. You’ll get all the time and support you need to learn a lot, develop professionally, and have a significant impact.

Description of the Role

• Collaborate with graphic designers, marketing, and content teams to write on-brand copy for our collegiate and corporate clientele
• Analyze sales data, comms, and customer behavior to come up with retention marketing strategies and execution plans
• Execute on cross-functional retention marketing work along with sales, and other marketing team members to ensure successful account retention per campaign
• Analyze the impact of retention campaigns and initiatives and apply findings to future campaigns
• Keep up to date with social media trends, college trends, and evolving language in the USA
• The Unknown - we're always looking to find new ways to improve and we also want you to take ownership over projects you think can add value to

Requirements

• 1-2 years of work experience (client-facing and analytical roles preferred)
• Fluency in English
• Comfortable collaborating with the broader team
• Comfortable working in an Agile marketing structure
• Excellent communication skills
• Strong time management & prioritization skills
• Self-motivated and excited to work on different projects

Personal Attributes

• Proactive. You believe it’s always on you to make sure anything you do is a success.
• In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone.
• Goal-oriented. You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go.
• Open to change. You’re inspired by the endless ways in which everything we do can always be improved.
• Calm under pressure. You have a sense of urgency but channel it into productively working through any issues.
• Super attentive to detail. You have an eagle’s eye for detail and can catch any mistake within seconds.

Compensation & Benefits

• Competitive monthly salary
• Health insurance reimbursement
• The opportunity to learn a lot rapidly
• Working with a talented and busy team dedicated to building a business together

Details

• Work from Home setup
• Monday to Friday
• This is a salaried role, not an hourly role. To help coordinate across time zones of different teams, we ask that you be available for any meetings from 3:00 PM to 12:00 AM Philippine Standard Time

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.