Marketing Operations and Demand Generation Manager

Snapdocs is seeking a skilled and results-driven Marketing Operations and Demand Generation Manager to join our dynamic team. As the Marketing Operations Manager you will be responsible for developing and implementing strategies to generate leads and revenue for the company. You will work closely with the Marketing, Sales & BI teams to align efforts and leverage data and analytics to measure and improve performance. This role will report to the Director of Demand Generation, and will be supported by a Marketing Admin contractor.

What you’ll do:

• Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company
• Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement
• Manage and maintain the company website, including SEO optimization and development
• Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads
• Publish and monitor social media channels to drive engagement and increase brand visibility
• Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement
• Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions

You’re a good fit if you have:

• Proven experience in demand generation, lead generation, or digital marketing roles
• Strong understanding of marketing automation tools and platforms, preferably Hubspot
• Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions
• Experience managing websites, including SEO optimization and basic development tasks
• Familiarity with marketing operations, including database management and SFDC campaigns
• Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms
• Knowledge of social media platforms and experience managing social channels for business purposes
• Excellent analytical and problem-solving skills
• Strong written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously
• Experience with vendor management and contract negotiations is a plus
• Bachelor's degree in marketing, business, or a related field

If you are located in NY, CA, WA or MA, the salary range for this role is $127,500 - $172,500. For all other locations, the range is $111,600 - $151,000. As a new hire, your starting salary will likely be between the 25th percentile and the midpoint of the range; however, all offers are based on the successful candidate’s experience and qualifications.

Location:

• Fully remote